Home / Knowledge / News / Apparel/Garments / 'break the ice'…San Francisco to have TouchLab store
'break the ice'…San Francisco to have TouchLab store
08
Nov '11
Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, announced it would “break the ice” in San Francisco with the opening of a retail store in San Francisco on November 21, 2011, just in time for the holidays. The Icebreaker store will be located at 170 Post Street, between Grant and Kearny Streets, just one block from Union Square.

San Franciscans will be in introduced to Icebreaker in two phases. The 1600 square foot location's initial iteration will feature the complete Icebreaker line, showcasing its Outdoor, Running, Cycling, Travel, Kids, Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand. In March 2012 the space will be fully built-out as a “TouchLab" store.

A TouchLab store enables shoppers to touch Icebreaker raw merino fiber, as well as the various weights of apparel Icebreaker makes, and experience the pleasure of pure, soft, breathable merino, which offers instant warmth, coolness in the summer, is sun safe and antimicrobial and can be machine washed.

“People in San Francisco love the outdoors and have a great appreciation for nature and natural products, so this area is the perfect location for our newest TouchLab,” said Jeremy Moon, Icebreaker's founder and CEO. “San Franciscans are our ideal customer: savvy shoppers who appreciate apparel that looks as fantastic as it performs.

“Icebreaker is perfect for the Bay Area climate. Merino wool performs beautifully anywhere, be it on the slopes of Tahoe, during a bike ride through Wine Country or on a summer evening in the city.”

Natural, sustainably produced Icebreaker merino regulates body temperature in all climates, is highly breathable to prevent the clamminess associated with synthetics, and protects wearers from the sun's harmful rays. It's also no stink, resisting odour and wearable for days – sometimes weeks – without washing.

Icebreaker opened its flagship TouchLab store in New York City in December 2010 and also has TouchLab stores on the West Coast in Portland, Oregon (home of its US headquarters) and Vancouver, British Columbia, Canada. It also has a TouchLab in Montréal, Canada.

Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.

Icebreaker


Must ReadView All

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Textiles | On 29th Jun 2017

Vietnam’s textile & garment exports cross $10bn till May

Vietnam earned $10... billion from textile and garment exports in the ...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X