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New Lady-Fit Fleece by Fruit of the Loom
Nov '11
Fruit of the Loom can offer a complete collection of Outdoor Fleece products for men, women and children, following the launch of the new Lady-Fit Fleece.

The launch is part of the Company's programme to introduce great value coordinating designs across all over styles.

Practical and fashionable, the new Lady-Fit Full Zip Fleece is made from the same durable 100% polyester pill-resistant fleece fabric (300 gm/m2) as the Men's Full Zip Fleece and the Children's Outdoor Fleece. Signature features that appear across the styles include raglan sleeves, subtle hem and seam detailing, twin side pockets and self-coloured zips.

A shorter body, which has a bottom hem that sits closer to the hips than the thighs, shaped side seams for a gently waisted, feminine silhouette, and covered zips for ease of embellishment are distinguishing features of the new Lady-Fit version. The men's jacket features an elasticated draw cord with stopper at the hem.

The Fruit of the Loom Lady-Fit Fleece is available in five core colours that are also available in the Men's and Children's styles – black, bottle green, deep navy, red and royal blue. The Men's style also comes in smoke, bright orange and bright yellow. Sizes for the Men's and Women's styles range from S – XXL, the Children's Outdoor Fleece is available in sizes 3-4 to 14-15 years.

Fruit of the Loom also offers two other fleece styles for Men – the classic Half Zip Fleece and the Sleeveless Fleece. Both styles co-ordinate with the Full Zip Fleece jackets, offering the same pill-resistant fleece fabric, cover stitching detail and self coloured zips.

The colour palette for the Half Zip Fleece includes the five core colours, plus smoke. The Sleeveless Fleece is offered in black, bottle green, deep navy and red plus bright orange and bright yellow.

“The availability of the bright colours in the sleeveless style reflects the garment's particular popularity amongst workwear customers” Joanna Lewis from Fruit of the Loom comments. She adds: ”Fleece jackets remain the number one outerwear choice for promotional customers, offering a compelling combination of warmth, breathability, ease of decoration and affordability.

"The new Lady-Fit style is an important addition to our product range as it gives our customers the opportunity to supply coordinating fleece outerwear for men, women and children – an increasingly important consideration in today's marketplace”.

The full range of Fruit of the Loom garments are available to buy plain or embroidered with your logo/design from Cottonprint.

Our philosophy at cottonprint is simple: only supply products that have been made using environmentally sustainable and ethical production methods. We have Fairtrade and organic certified products and also a wide selection of items manufactured by companies who carry similar accreditation and a proven track record of sound ethical, environmentally aware business practices.


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