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FC ties up with 'Sherlock Holmes: A Game of Shadows'
Nov '11
French Connection U.S. has teamed up with Warner Bros. Pictures to promote the studio's upcoming release of "Sherlock Holmes: A Game of Shadows" through multiple vehicles designed to get consumers excited about the film as well as the fashion brand. Capitalizing on French Connection's and Sherlock Holmes' British heritage, this partnership was a natural alignment.

Beginning on November 7, 2011, all French Connection U.S. retail store locations will be paying homage to "Sherlock Holmes: A Game of Shadows" by displaying "Inspired By" looks from the film in store windows, fashioned by the label's creative team.

French Connection's AW11 Men's collection lends itself perfectly to the film association with many Sherlock Holmes- and Watson-friendly pieces included in the line. Three-piece suits, tailored pea coats and trousers, and popular British accessories such as snoods are key items.

Within the brand's retail stores, consumers will have the chance to enter a sweepstakes in which the winner and a guest are flown to NYC to partake in a private screening of the film before it is released in theaters on December 16, 2011.

French Connection was founded in 1972 by Stephen Marks and from the very outset a brand had been created that perfectly balanced the need for beautifully crafted clothes whose fashion forward and chic designs appealed to everyone.

Successfully bridging quirky off beat design with affordable fashion, French Connection also prides itself on the highest standards. With a strong core of clothing, the company has recently expanded its portfolio to including men's and women's grooming products, stylish shades, shoes and watches.

Robert Downey Jr. reprises his role as the world's most famous detective, Sherlock Holmes, and Jude Law returns as his formidable colleague, Dr. Watson, in "Sherlock Holmes: A Game of Shadows." Sherlock Holmes has always been the smartest man in the room…until now.

There is a new criminal mastermind at large—Professor Moriarty (Jared Harris)—and not only is he Holmes' intellectual equal, but his capacity for evil, coupled with a complete lack of conscience, may actually give him an advantage over the renowned detective. The cunning Moriarty is always one step ahead as he spins a web of death and destruction—all part of a greater plan that, if he succeeds, will change the course of history.

French Connection U.S.

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