Tailoring materials producer set new goal for coming year

16 Nov '11

3 min read

Ningbo MH Industry Co., Ltd. is one of the largest enterprises in China that specializes in manufacture and sales of garment accessories and tailoring materials. Among the 3 subsidiary trading companies, 9 factories, MH Ribbon & Tape Company has produced more than 0.2 billion meters ribbons and tapes.

With 100 computer jacquard ribbon looms, 2,000 textile spinning machines, 100 shuttleless looming machines and 100 crochet machines, MH Ribbon & Tape Company has an annual output of 1,000 tons.

In the 109th Canton Fair, MH Industry received orders with a total amount of more than 41,000 U.S. dollars, among which ribbons and tapes occupied the largest proportion. What's more, during the first 10 months of 2011, MH Ribbon & Tape Company has about 25,900,000 U.S. dollars in sales while the gross sales in 2010 were 20,695,000 U.S. dollars. According to statistics provided by MH Group, MH Ribbon & Tape Company is likely going to surpass the sales record again in 2011.

To explain the great success of this year, the team leader Joe, said, "This year, we changed our main marketing strategy from waiting for orders to a walking-out strategy. We established quite a lot offices all over China to receive the latest sales information and thus we can make decisions as soon as possible. For clients who show interest in our products, our salesmen will visit them immediately."

Apart from marketing strategy, reputation is also the life of all enterprises. MH Ribbon & Tape Company thinks highly of reputation and popularity in the global market. To provide faster delivery, MH has built warehouses wherever there are MH offices. As a result, MH won the award of Top 500 in China service industry and the trademark "MH" has been approved as the National Famous Trademark.

"We believe that we are manufacturing far more than just garment accessories", Joe added, "We are trying to change people's attitude towards life. If life is a fine cuisine, our products are adding more brilliance to it. Life is beautiful and life is simple - that's our eternal faith."

At the end of 2011, Joe has set down a new goal for the coming year: new markets will be explored while old ones will be maintained. For a better future, there's still a long journey for MH Ribbon & Tape Company to cover.

MH Ribbon & Tape Company is a modernized enterprise which specializes in the manufacturing of various ribbons and tapes. Products enjoy a high reputation in the global market with a wide range from Elastic Tape, Jacquard Tape, and Floral Tape to all kinds of ribbon & tape products.

Ningbo MH Industry Co., Ltd. is the largest garment accessories manufacturer and tailoring materials supplier in China. With an annual production value of roughly 3 billion RMB (the equivalent of over 466 million U.S. dollars), the company supplies the worldwide market with yarn, buttons, zippers and thread products, as well as sewing machine parts.

Ningbo MH Industry Co., Ltd

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