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Tween Brands' retail label Justice debuts in Australian market
Nov '11
Justice, the retail label owned by Ohio, US-based Tween Brands, has penetrated in Australia.

The trial outlet of the retailer was made operational in Australia since March this year, and now the retailer has launched its second outlet on the Gold Coast.

The brand that operates over 900 stores across the globe is planning a nationwide expansion in Australia after the trial outlet in south-east Queensland received positive sales turnover with an ever widening VIP Club list. The outlet met enormous response, particularly from mothers of tweens (10-12 years old) who are expressing gratitude for launching an outlet that particularly takes care of the needs of girls in their tweens.

The brand believes that tweens are also hooked to fashion, but their clothing requirements significantly vary from teens, with age appropriate clothing to match requirements of this group being a major problem. Justice offers collections in sizes ranging from 6 to 20 in tops and 6 to 18 in bottoms so as to make sure that girls of all sizes and shapes can fit in these dresses.

Justice has contracted a local franchisor to open 10 brand outlets in Australia over the next five years. The brand's third outlet in Australia would be set up in Brisbane.

Fibre2fashion News Desk - India

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