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H&M celebrates Christmas with celebrities & UNICEF
17 Nov '11
4 min read
Ann-Sofie Johansson's favourites
“Winter is the time of year when it pays to be versatile,” says Ann-Sofie Johansson, H&M's Head of Design. “I'm going for a relaxed style with loose separates that can be dressed up or down for work and evening,” she says. “Cropped trousers or leather shorts with a top and sleeveless jacket, a tunic or a blouse look perfect with flats or boots for day.
For evening, I'd put on some high heel shoes with socks or tights and jewellery.” As always, accessories provide the perfect finishing touches, especially if they add something new to an individual look. “An eighties drawstring handbag feels new, and I might dare to wear a hat this season…”
For men, knitwear has become the centrepiece of the winter wardrobe. “Knitwear looks spectacular this season,” says Ann-Sofie. “The marled scoop neck jersey, nautical cotton sweater and side-zipped cardigan with shawl collar are all as comfy as they are cool.” Knits play a key role in a mix of clothing that together creates a personal style. “Shirts are brilliant in classic white or Madras check, or made from denim with a leather pocket, and the leather collar tux is a perfect tailored essential that looks great with jeans and a white T-shirt.”
Exclusive! First look at what's new for spring 2012 at H&M
A first peek at H&M's Spring 2012 collection shows femininity and colour are high on the agenda, with fresh shades of yellow, orange and apple green emerging as accent colours. Shapes are fluid with volume, providing a contrast to a strong theme of tailoring, centring around the chalk white suit. And when it comes to the accessories, it's all about the white sunglasses...
“Winter is the time of year when it pays to be versatile,” says Ann-Sofie Johansson, H&M's Head of Design. “I'm going for a relaxed style with loose separates that can be dressed up or down for work and evening,” she says. “Cropped trousers or leather shorts with a top and sleeveless jacket, a tunic or a blouse look perfect with flats or boots for day.
For evening, I'd put on some high heel shoes with socks or tights and jewellery.” As always, accessories provide the perfect finishing touches, especially if they add something new to an individual look. “An eighties drawstring handbag feels new, and I might dare to wear a hat this season…”
For men, knitwear has become the centrepiece of the winter wardrobe. “Knitwear looks spectacular this season,” says Ann-Sofie. “The marled scoop neck jersey, nautical cotton sweater and side-zipped cardigan with shawl collar are all as comfy as they are cool.” Knits play a key role in a mix of clothing that together creates a personal style. “Shirts are brilliant in classic white or Madras check, or made from denim with a leather pocket, and the leather collar tux is a perfect tailored essential that looks great with jeans and a white T-shirt.”
Exclusive! First look at what's new for spring 2012 at H&M
A first peek at H&M's Spring 2012 collection shows femininity and colour are high on the agenda, with fresh shades of yellow, orange and apple green emerging as accent colours. Shapes are fluid with volume, providing a contrast to a strong theme of tailoring, centring around the chalk white suit. And when it comes to the accessories, it's all about the white sunglasses...
Hennes & Mauritz AB (H&M)
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