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Jealous 21 aiming at Rs. 1bn sales in FY13
Nov '11
Jealous 21, a brand from the Bangalore-based Indus-League Clothing Limited, is aiming to clock Rs. 1 billion in sales during the next financial year.

Currently, the brand has a turnover of Rs. 650 million and it has been growing consistently at 70 percent y-o-y for the last few years.

“To achieve our objective of Rs. 1 billion in coming financial year, we are spreading the franchisee network in metros and selected Tier II cities. We are also going to start Jealous 21 e-commerce portal,” Ms. Rachna Aggarwal, CEO & Director of Indus-League Clothing Ltd. revealed to fibre2fashion.

Talking about the consumer base for the brand, she said, “Our target group is young girls in the age group of 16 to 25 years, who are in college or have started working. This group is confident and the young girls love to create their own fashion statement. We at Jealous 21 encourage them to feel confident and be fashionable.”

Briefing about the product range, she informed, “The main product ranges are around denim, like Hip-fit denim where there are three different hip sizes for every waist size. Our Hip-fit range not only fits on the waist, but also fits the hip well, so that women of all shapes and sizes get the perfect fit. Super skinny denims and cropped denims in a variety of washes and shades are some of the other products available in our denim category. We also have a party/bling range with swarovski/crystal stud detail on the denim back pockets. We have tops and tees in different colours and designs to suit various occasions.”

“Next financial year, we are also planning to launch collections for fusion kurtis paired with jeans keeping in mind the growing interest of denim across all facets of society. Another collection being introduced is smart casual wear for young girls who are just stepping into the work environment,” she added.

About the company's marketing strategy for Jealous 21, Ms. Aggarwal stated, “We have associated with youth icons and popular music albums to promote the brand and increase brand awareness among our target group. We have recently also partnered with Sony Music to promote Britney Spears' latest album Femme Fatale. Moreover, we have also recently started establishing ourselves on the digital space in a big way through Facebook, YouTube and google adwords.”

Fibre2fashion News Desk - India

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