Interviews
New Discovery Expedition brand to target men ages 20-45
17 Nov '11
3 min read
Licensee and partner companies will also own the retail real estate, invest in all development costs for product and stores, and market and promote. On the other hand, Discovery will have full approval rights over product line, marketing and promotion and will be responsible for investment in and development of Discovery Expedition IP (e.g., retail and style guides and on-going design assets).
Discovery Enterprises International serves as the streamlined access point for all of Discovery Communications' international program and private networks sales, co-financing opportunities, consumer products and licensing and music publishing rights in markets outside the United States.
Discovery Communications is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.
Discovery Enterprises International serves as the streamlined access point for all of Discovery Communications' international program and private networks sales, co-financing opportunities, consumer products and licensing and music publishing rights in markets outside the United States.
Discovery Communications is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.
Discovery Enterprises International (DEI)
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