Home / Knowledge / News / Apparel/Garments / Order value growth flat in Q2 trade fair - Li Ning
Order value growth flat in Q2 trade fair - Li Ning
26
Nov '11
Li Ning Company Limited, one of the leading sports brand enterprises in China, announces the conclusion of LI-NING Brand Products Trade Fair for the second quarter of the financial year 2012. The order value growth was flat on a year-on-year basis.

As for apparel products, both the average retail selling price and order volume posted low-single digit percentage declines; whereas for footwear products, the average retail selling price grew mid-single digit percentage and order volume recorded high-single digit percentage increases. Looking at the consolidated figures, future order value of the first half 2012 grew at low-single digit percentage year on year.

Mr. Zhang Zhi Yong, CEO of the Group, commented, "Although the order value of this Trade Fair did not sustain the growth momentum seen in the Trade Fair of the first quarter, we believe that these results are within our expectations as we are still in the middle of repositioning our products. Also, during the last month, we did not see significant improvements at the retail level compared with the third quarter.

We envisage the competitive landscape of the sporting goods industry to remain challenging next year, and the pressure to lower inventory levels continues to be high. As such, the Group maintains its prudent attitude. During this Trade Fair, the Group proactively enacted measures to manage expectations of the distributors, and guide their way to adjust their order mixes. "

"In the past two to three years, apparel products had grown faster than other product categories within the LI-NING brand product mix. However, we consider it necessary to change this situation as footwear products more strongly resonate the essence of sports and instill greater resilience to stabilizing business growth for the Group.

We have been adding momentum to our footwear business through innovative product designs, proficient application of the our technology platform, and promotion of 'product family' concepts. During the past two Trade Fairs, footwear products exhibited a recovery in growth as a result of our efforts, with both prices and order volumes returning to reasonable levels. We are pleased with these outcomes. We plan to continue to boost the percentage of sales contributed by the footwear products category in the future." Mr. Zhang continued.

Li Ning Company Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities.

Li Ning Company Limited

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search