Home / Knowledge / News / Apparel/Garments / Order value growth flat in Q2 trade fair - Li Ning
Order value growth flat in Q2 trade fair - Li Ning
26
Nov '11
Li Ning Company Limited, one of the leading sports brand enterprises in China, announces the conclusion of LI-NING Brand Products Trade Fair for the second quarter of the financial year 2012. The order value growth was flat on a year-on-year basis.

As for apparel products, both the average retail selling price and order volume posted low-single digit percentage declines; whereas for footwear products, the average retail selling price grew mid-single digit percentage and order volume recorded high-single digit percentage increases. Looking at the consolidated figures, future order value of the first half 2012 grew at low-single digit percentage year on year.

Mr. Zhang Zhi Yong, CEO of the Group, commented, "Although the order value of this Trade Fair did not sustain the growth momentum seen in the Trade Fair of the first quarter, we believe that these results are within our expectations as we are still in the middle of repositioning our products. Also, during the last month, we did not see significant improvements at the retail level compared with the third quarter.

We envisage the competitive landscape of the sporting goods industry to remain challenging next year, and the pressure to lower inventory levels continues to be high. As such, the Group maintains its prudent attitude. During this Trade Fair, the Group proactively enacted measures to manage expectations of the distributors, and guide their way to adjust their order mixes. "

"In the past two to three years, apparel products had grown faster than other product categories within the LI-NING brand product mix. However, we consider it necessary to change this situation as footwear products more strongly resonate the essence of sports and instill greater resilience to stabilizing business growth for the Group.

We have been adding momentum to our footwear business through innovative product designs, proficient application of the our technology platform, and promotion of 'product family' concepts. During the past two Trade Fairs, footwear products exhibited a recovery in growth as a result of our efforts, with both prices and order volumes returning to reasonable levels. We are pleased with these outcomes. We plan to continue to boost the percentage of sales contributed by the footwear products category in the future." Mr. Zhang continued.

Li Ning Company Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities.

Li Ning Company Limited

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search