Home / Knowledge / News / Apparel/Garments / Key strategy for Mode Shanghai 2012
Key strategy for Mode Shanghai 2012
26
Nov '11
The organizer of Mode Shanghai organized a Press Conference at Oriental Riverside Hotel in shanghai, China, inviting local and regional journalists in fashion, as well some leading fashion brands, and announced its key strategy and overall frames for the next edition which will be held on March 13-15, 2012, in Shanghai, PR China.

Mode Shanghai aims to become the leading international fashion tradeshow in Shanghai as the Fashion Hub of Asia, to connect the middle to upper-middle fashion and accessories brands to local and regional retailers such as importer & distributors, Department stores, Shopping Malls and multi-brands select shops.

The exhibitors will be arranged into 4 different sectors, namely, "In Style" as women's wear, "So Hot" as casual wear, "Essential" as fashion accessories, and "So Cool" as men's wear, along with attractive events and performances, supported by the official sponsors and partners.

The organizer presented a short documentary, interviewed with local professionals and experts of last edition's visitors from Chinese retail as well as from Shanghai municipal government, testifying the efficiency of Mode Shanghai as the core business platform of Shanghai city.

During this press conference, Ms. Muriel PIASER, former Show Director of Pret-A-Porter Paris, was appointed as Honored Fashion Director of Mode Shanghai, to bring her expertise and professional know-how to Mode Shanghai, and this is one of global strategy of Mode Shanghai for becoming the leading fashion tradeshow in Asian region.

At this occasion, she confirmed the key message to the media and government officials: Mode Shanghai and Shanghai Fashion Week are definitively the core platform of fashion for Shanghai municipal government for becoming the 3rd fashion city of the world after Paris and New York, specifically the fashion hub of Asia.

Mode Shanghai is a leading international fashion tradeshow taking place in Shanghai China, and is the highlighted event of the Shanghai International Fashion Culture Festival, which is organized by the Shanghai Municipal Government. Mode Shanghai is designed to cater to the needs of global fashion brands looking to enter the Chinese fashion retail business, and to be an optimized business platform for retailers and fashion brands.

Mode Shanghai

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search