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Landmark International to launch Lipsy outlets in Middle East
Nov '11
Landmark International, a subsidiary of Landmark Group, has inked a multi-territory deal with British fashion label Lipsy to launch the brand in some of the major Middle East markets such as Qatar, Bahrain, UAE and Lebanon.

As per the deal, it is proposed to launch the first Lipsy outlets in many Middle East countries during early next year.

Landmark International already runs franchise outlets for retail chains like Aftershock, Reiss, Koton and New Look in the region. The new collaboration to launch Lipsy's outlets has further enhanced the company's focus on managing and developing a portfolio of international labels.

Lipsy, which is amongst the UK's most rapidly growing young fashion label, was acquired by Next Plc, a British retailer in 2008. As a rapidly growing celebrity fashion brand, Lipsy generates styles that are in fashion and which are sold across the globe.

Sharing her views on this alliance, Landmark Group Vice Chairperson Renuka Jagtiani said they have impressive plans for expansion of the Lipsy brand in the region and they are sure that the brand's distinctive style, enchanting fashion sense and incessant celebrity endorsements would fetch it a great success in the Middle East.

The Landmark Group is one of the largest and most successful retail organizations in the Middle East. It operates over 1000 outlets encompassing a retail presence of over 13.4 million sq. ft. across 15 countries in the Middle East, India, Egypt, Turkey and Yemen, employing around 35,000 people.

Fibre2fashion News Desk - India

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