Home / Knowledge / News / Apparel/Garments / Kids wear industry expected to touch Rs 80,000 crore by 2015
Kids wear industry expected to touch Rs 80,000 crore by 2015
28
Nov '11
Growing at a compound annual growth rate (CAGR) of about 20 per cent the kids apparel market in India is likely to reach Rs. 80,000 crore by 2015 from the current level of about Rs 38,000 crore, apex industry body ASSOCHAM said.

Rising media exposure, high disposable income of the parents, peer pressure, growing fashion and brand consciousness among children are together driving the growth of kids apparel market in India, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

In an analysis carried out by ASSOCHAM on “Market of Indian kids wear”, it has been pointed out that Kids fashion has percolated down to Tier II and Tier III cities like Dehradun, Chandigarh, Pune, Nashik and Indore, Varanasi etc.

Releasing the paper, ASSOCHAM secretary general, Mr. D S Rawat said that kids are aware of branded goods and brands are also realising the potential of market and are increasing their presence in this segment. Children's apparel includes clothing for kids between 1 and 14 years of age.

The market for kids' apparel in India exceeds Rs. 38,000 crore, of which around Rs. 5,000 crore is constituted by branded kids' wear. The kids' wear market is growing at the rate of 20% per annum, which makes it one of the fastest growing markets.

One of the important changes is increasing preference for branded apparels are rise in the disposable income of the people and the increasing influence of foreign culture. The other important change that is taking place in this area is the emergence of kids as an independent buyer group. Influenced by mass media and peer pressure, today's kids are more informed and self-conscious.

Earlier, the trend was that most of the people prefer buying functional kids' apparel rather than branded ones. Children's garments were usually purchased from small stores and from street shops, while branded garments were only bought by the very high status families. This trend is gradually changing and the market for branded kids' clothing is growing.

Dungarees, shorts and shirts are the evergreen fashions in kids' apparel. Short skirts, tops with puffed volume, halter tops, lace trims and cropped trousers are the in things in the world of children's apparel in today's times. In terms of prints, butterflies, flowers, polka dots, skulls and pirates and stripes are popular in kids' apparel, highlights the paper.

Moreover, kids outgrow their clothes very rapidly. Hence it is necessary that a kids' apparel range be reasonably priced.

As per ASSOCHAM assessment, mothers are now spending enormous amounts on clothing for their children, as they believe that the way a kid is dressed is often a reflection of the parents' sense of style. Higher-cost brands are generally reserved for special occasions this is due to the fact that parents tend to dress their children like themselves, and will seek to incorporate brands that fit with the family's lifestyle.

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search