Home / Knowledge / News / Apparel/Garments / American Apparel unveils new outlet in Galeries Lafayette
American Apparel unveils new outlet in Galeries Lafayette
29
Nov '11
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened its newest French location in Lille at the Galeries Lafayette, one of the world's most renowned international department store chains.

The store-in-store 30 sq. m. space follows the model American Apparel developed early last year, offering a selection of the company's bestselling and most popular basics along with a mix of its newer fashion pieces.

The department store, which attracts a young urban clientele based in global cities such as London, Brussels and Lille itself, is minutes away from Le Vieux-Lille, a local cultural hub for fashion innovators. The location, warmly lit and featuring dozens of American Apparel's signature styles, is near Sandro, Levi's and Diesel, along with many other top international brands inside the store.

"This is a great opportunity to reach a new audience who has not had a local outlet for our fashionable basics. In Lille we are centrally located in a cosmopolitan area filled with exactly the type of consumer - young, stylish and savvy - that we'd like to reach out to," said Marsha Brady, a creative director for American Apparel.

In addition to its new, fashionable women's pieces, American Apparel will merchandise the store to reflect the company's new imagery, artwork and exciting mannequin displays. American Apparel will hire approximately 20 new employees for the opening of this store. Their creative interpretation of the garments will inspire customers to try new pieces like jackets and jumpers as well as find new uses for old favorites like t-shirts and bodysuits.

American Apparel has enjoyed great success in France since first opening there in January of 2005. It now has 12 locations, including Paris, Toulouse and Aix-en-Provence. Previously its most recent addition was in La Defense, a famous shopping district in Paris.

The new location in the Galeries Lafayette was chosen in order to reach out to a customer base that is familiar with the brand and desires a physical location for shopping. In particular, the space will feature American Apparel's fashionable winter garments, including pea coats and other outerwear, sweaters, capes and cold-weather accessories.

"France has always been one of our strongest markets and we're excited for the opportunity to serve a new customer base in Lille. The French people have repeatedly demonstrated their affinity for and understanding of American Apparel's fashionable basics philosophy, so we truly appreciate this new opportunity to serve their interests," said Brady.

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California.

American Apparel Inc


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X