Home / Knowledge / News / Apparel/Garments / British Olympic body continues partnership with Adidas
British Olympic body continues partnership with Adidas
29
Nov '11
The British Olympic Association (BOA) announced that they have signed the first tier one sponsorship deal for the 2013-2016 quadrennial with industry leading sportswear brand adidas. This is the continuation of a mutually successful 28 year partnership.

The new partnership includes a sponsorship and a licensing deal. Under the sponsorship deal, adidas will receive marketing rights to Team GB and will provide the BOA with all of its sportswear requirements, including all competition and leisure wear for every athlete and team official participating in the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games across all sports, as well as non-competition wear for all other Olympic youth festivals and Games.

The deal is made up of cash, value-in-kind and marketing support for kit launches. Under the licensing deal, adidas will create and market exclusive Team GB licensed products that will be retailed to the British public.

Said BOA Chief Executive and Team GB Chef de Mission for London 2012 Andy Hunt:

“I am delighted that with over a year to go we have already secured our first tier one sponsorship deal for the 2013-2016 quadrennial. What makes it even more exciting is that it marks a significant kick-start to the British Olympic Association's post-2012 commercial programme.

“adidas has been a highly valued supporter of the BOA for 28 years now. This makes them our longest serving partner and through this partnership, we will continue to mutually build and promote the Team GB brand as a valuable consumer and commercial entity.

"Our long partnership also means that adidas brings vast experience in terms of supplying high-performance sportswear for an incredibly diverse range of summer and winter Olympic sports. Furthermore, adidas provides Team GB with industry leading innovation and technology as well as operational and logistical support that is invaluable to an organisation with such complex supply requirements as the BOA.

“We are very proud to have a partner like adidas. For our athletes looking and feeling great certainly has an impact on performance and we are confident that with adidas on board, British athletes will not only continue to look and feel great, but they will also be wearing and competing in industry-leading products.”

Added Gil Steyaert, Managing Director of adidas Market North:

“We are delighted to extend our deal with the BOA and illustrate our commitment to British sport beyond London 2012. This unique partnership is one of the longest in British sporting history and demonstrates our unique multi-sport heritage and our continued on-going investment in sport throughout the UK. In addition, we are able to illustrate our leadership in product innovation across many specialist sports as well as our rich legacy in the Games.

"No other brand has a more distinguished history or stronger connection with sport than adidas and we lookforward to continuing our support for Team GB to 2016“.

The British Olympic Association (BOA)

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Unipar Carbocloro plant in the city of Cubatão, São Paulo state. Courtesy: Wikipedia

Textiles | On 10th Dec 2016

Brazil’s CADE clears Solvay’s 70.59% stake sale in Indupa

Brazil’s administrative council for economic defence (CADE) has...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search