Monte Carlo unveils flagship store in Bokaro

30 Nov '11

3 min read

Monte Carlo - the premium brand in garments from the house of Oswal Woollen Pvt Ltd., has launched its first flagship store in Bokaro, thus strengthens its presence in Jharkhand. Placed strategically in the up market 'City centre', the new store is a treat for the people of Bokaro, to shop the winter wear from their most loved brand. Monte Carlo already has presence in the region, with one store each in Dhanbad, Ranchi and Jamshedpur.

White lightened walls are well gelled in with walnut furniture, exuding the delusion of brighten space. Stepping inside the store, customers can experience great variety and well being with a wide assortment of garments available for all age groups.

Inspired by current trends, couture and designs, the latest collection by Monte Carlo brings a host of new style, ideas and themes that will give that perfect look for this season. Available broadly at the store, the latest collection include ever loved and classic cardigans, Nehru Jackets, trench coats, blazer, coats, track suits (woven as well as knitted), sweatshirts, Pashmina and Cashmere shawls, dresses, tunics, shrugs, cardis etc, The color palette includes neutral and muted shades of grays, browns, blacks with a touch of purple and blues and aqua.

Also available is Monte Carlo's most distinguished – 'Alpha range', crafted only for today's women, Range offers classy and chic silhouette in long fashionable tunics, tops, shrugs to boleros, leggings, jeggings to kurtis and cardis, made from high quality wool blended with metallic yarns. The range incorporates fresh colors, such as okra, aqua, purple, black, blue etc. and trendy styles perfectly in sync with the mind-set of fashion conscious females.

“Canterbury” - the most premium brand from the house of 'Oswal Woollen Mills Naahar Group', offers cardigans and pullovers in classic yet aristocratic style. Knitted from 100 % cashmere wool the Canterbury range is available in traditional checks and diamond patterns to keep the luxurious feel alive.

Talking about the store, Ms. Monica Oswal, Executive Director, Monte Carlo shared that – 'the city has evolved and has emerged a lot in past few years, where people now have an increased need to be associated with brand, which allow them to look and feel good. With this new store, we are so pleased to offer the international trend and fashion at an affordable price to the beautiful people of the steel city”.

Oswal Woollen Mills, the flagship company of the Rs. 2500 crore (US$ 520.80 million) Nahar Group, began operations in 1949 as a small hosiery factory in Ludhiana. The Nahar Group is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments and knitwear, apart from infrastructure development and IT.

Now called Monte Carlo Fashions Ltd., the brand ranges knitwear of as many as 500 designs for men, women and junior. This is the first brand in India to invest in a dedicated research and development department for woolen knits and weaves.

Monte Carlo

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