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Exhibitor registrations up 36% at ISPO Beijing
Nov '11
ISPO BEIJING continues to grow: compared to the same time last year, about 100 days prior to the event's opening, Messe München International received close to 36 percent more exhibitor registrations and net exhibit space reservations for the 2012 event.

To date, more than 270 international exhibitors have registered for ISPO BEIJING 2012, among them key players like Deuter, Eaglecreek, Five Ten, Icebreaker, Salomon, Vaude and X-Bionic, who will be at the event for the first time. The exhibitor directory will also once again include Blackyak, Lowa, Northland and Sympatex, who are returning to the event.

As the trendsetter for Asian sports business ISPO BEIJING presents new topics and endorses them for the industry. In 2012, ISPO BEIJING will have a new focus on Action Sports, which have become fully acknowledged in China as true sports, and now feature their own clubs and organization structures. In turn, this development also drives the growth of these sports. While snowboarders are still considered a subculture, the sport's fan base is increasing rapidly.

By offering a special Action Sports Village and an experience-oriented Skate Ramp Contest ISPO BEIJING provides exhibitors from this segment with the chance to present in an authentic environment. This concept impressed companies such as 686 Snowboards, Amplifi, DC, K2 Snowboards, Oakley, Protest, Rome, Roxy, Smith Optics, and Sub Industries, who signed contracts for ISPO BEIJING 2012.

Another important and fast-growing segment ISPO BEIJING decided to illuminate further is high-quality Sportstyle, which will have a new, special area at ISPO BEIJING 2012. This area will host companies Bogner and Phenix, wishing to tap the Chinese market's large potential and promote their brands on the Asian markets.

Thanks to its continuing growth ISPO BEIJING further strengthens its role as leading sports business platform in the Asian territories and acts as a reflection of the growth of the Chinese sporting goods market overall. With new concepts like the Action Sports Village and the Sportstyle Area ISPO BEIJING further expands its capabilities and offers a comprehensive overview of the available selection of sporting goods. Last but not least, the parallel-running Alpitec China once again complements what ISPO BEIJING has to offer in 2012.

ISPO BEIJING 2012 will be held from February 22nd to 25th, 2012 at the China National Convention Center (CNCC) in Beijing.

Managing close to 40 trade expositions for industrial, consumer goods, and new technology in Munich alone, Messe München International (MMI) is one of the world's leading exposition companies. More than 30,000 international exhibitors and more than two million visitors participate in the events at the Munich Trade Fair Center, the ICM – International Congress Center Munich, and at the M,O,C, Event and Order Center every year. In addition, MMI manages trade expositions in Asia, Russia,the Mid East, and South America.

ISPO Beijing 2012

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