Interviews
Sonas revolutionizes fashion industry with patched jeans
05 Dec '11
3 min read
Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco that is taking the city by storm. Sonas launched their new signature line of patched jeans for men and women; they're sexy, free spirited and so stylish they will wow even the most dedicated fashionistas. Sonas jeans are the only eco-friendly patched jeans on the market with a portion of their line made from reclaimed denim, no scraps are wasted and all products are made in California.
As dedicated animal lovers and having been involved in the animal rights community for the past 11 years, Sonas vows never to use any animal products in their line and will donate 10% of their net profits to animal rights groups such as Animal Rescue Media and Education.
Founder Gerry Kelly was born in Ireland and was inspired to design these patched jeans after many years of travelling and attending festivals all over the world. "The Burning Man" festival is his noted favorite and Blackrock Desert provided the occasion to be creative in designing his own pants! Kelly had countless people asking him where he got his patched jeans and where they could find them.
Also, his girlfriend kept encouraging him to wear his patched jeans out in the City and not just for festivals. After a few years of interest and enthusiasm over his jeans, Kelly decided to bring them to the world. In response to the demand for something edgy and new, he created a variety of cuts and styles tailored to diverse tastes. Sonas customers are typically young at heart, free spirited, fashion forward, confident, compassionate, conscious, and independent.
Sonas Denim is starting a revolution in the fashion industry. Sonas plans to motivate the fashion world with their confident, unique designs that express a lifestyle choice to be kind to animals and not to waste. When they say "Spread the Sonas," they want to send a message to the public to pass on goodness and happiness to other living beings.
Sonas wants to provide a thoughtful and socially responsible brand that could lead the industry by example following values that are true to their heart. "The signature patchwork jeans are just the beginning," Gerry Kelly says. "Sonas already has designed cruelty free sweaters, t-shirts and belts and accessories waiting down the pipeline for production." All these fashion ideas are constructed without taking the skin or fur off of anybody.
Sonas jeans are distinguished by their signature patchwork composition. A small label in the back doesn't differentiate Sonas jeans from the rest. It's the lifestyle and substance of the entire brand that makes Sonas different. Sonas currently offers a diversity of design cuts for men and women including; skinny, straight, boot and flare.
Sonas Denim is a sexy unique free spirited brand founded by Gerry Kelly an Irish born festival enthusiast. Sonas Denim products are always cruelty free, made locally in California, a portion is made from reclaimed denim and they will not waste anything.
As dedicated animal lovers and having been involved in the animal rights community for the past 11 years, Sonas vows never to use any animal products in their line and will donate 10% of their net profits to animal rights groups such as Animal Rescue Media and Education.
Founder Gerry Kelly was born in Ireland and was inspired to design these patched jeans after many years of travelling and attending festivals all over the world. "The Burning Man" festival is his noted favorite and Blackrock Desert provided the occasion to be creative in designing his own pants! Kelly had countless people asking him where he got his patched jeans and where they could find them.
Also, his girlfriend kept encouraging him to wear his patched jeans out in the City and not just for festivals. After a few years of interest and enthusiasm over his jeans, Kelly decided to bring them to the world. In response to the demand for something edgy and new, he created a variety of cuts and styles tailored to diverse tastes. Sonas customers are typically young at heart, free spirited, fashion forward, confident, compassionate, conscious, and independent.
Sonas Denim is starting a revolution in the fashion industry. Sonas plans to motivate the fashion world with their confident, unique designs that express a lifestyle choice to be kind to animals and not to waste. When they say "Spread the Sonas," they want to send a message to the public to pass on goodness and happiness to other living beings.
Sonas wants to provide a thoughtful and socially responsible brand that could lead the industry by example following values that are true to their heart. "The signature patchwork jeans are just the beginning," Gerry Kelly says. "Sonas already has designed cruelty free sweaters, t-shirts and belts and accessories waiting down the pipeline for production." All these fashion ideas are constructed without taking the skin or fur off of anybody.
Sonas jeans are distinguished by their signature patchwork composition. A small label in the back doesn't differentiate Sonas jeans from the rest. It's the lifestyle and substance of the entire brand that makes Sonas different. Sonas currently offers a diversity of design cuts for men and women including; skinny, straight, boot and flare.
Sonas Denim is a sexy unique free spirited brand founded by Gerry Kelly an Irish born festival enthusiast. Sonas Denim products are always cruelty free, made locally in California, a portion is made from reclaimed denim and they will not waste anything.
Sonas Denim
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