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Danish fashion brand ONLY opens new store in Andheri
Dec '11
Bestseller India's brand ONLY launches their new store at Mega Mall, Andheri increasing its foot size by 1250 sq. feet in Mumbai. This latest store at Mega Mall houses the authentic denim brand for young women, ONLY, whose clothes lay an emphasis on raw and cool urban attitude, with a collection ranging from skirts and tops to jackets and cardigans.

The store interiors are minimalist yet glamorous much like the outlets across the globe. Careful detailing has been put in, right from visual merchandizing to the decor to ensuring our patrons have the best European shopping experience.

Vineet Gautam, Country Head, Bestseller India says, “After a successful running of Bestseller India's brands Vero Moda and Jack & Jones, we now introduce to Andheri our third brand ONLY. The brand is synonymous with quality, individuality and style for a younger female audience. The brand attributes for a raw, cool, urban attitude where adventure, trend setting and casual chic go hand in hand.”

The denim brand ONLY is an authentic female jeans brand with a raw and cool urban attitude which designs both for the throbbing everyday life of the city and the adventures of the night. The collection includes jackets, dresses, and of course jeans in various styles, fits and washes. Their USP is an enviable and vast denim range that offers denim styles to flatter all body types.

Women can complete their look with a wide range of accessories from Pieces.

With a mission to deminize the world, ONLY is an authentic jeans brand for women. ONLY aims to transform the everyday life from grey and monotonous to fun, colorful and creatively eventful. ONLY houses three types of collections: true, edge and love. Each type has its own wardrobe, styling and view of life, but they all match the ONLY girl.

Bestseller is a family owned company founded in Denmark in 1975 by Troels Holch Povlsen. Today, Bestseller's clothes and accessories are sold under the brand names: Vero Moda, Jack & Jones, VILA, ONLY, SELECTED FEMME/HOMME, Pieces accessories, Object Collector's Item, mama•licious and OUTFITTERS NATION. Bestseller sells its products in 46 markets in Europe, the Middle East, Asia and Canada through more than 2500 chain stores of which over 300 are situated in Denmark and 12000 external multi brand stores.


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