Home / Knowledge / News / Apparel/Garments / Global apparel brands to enter Hong Kong market
Global apparel brands to enter Hong Kong market
07
Dec '11
Global apparel brands like Gap, Forever 21, Abercrombie & Fitch plan to enter Hong Kong market in near future. This will increase competition for Hong Kong fashion brands. But, Hong Kong's local brands such as Giordano, Esprit, etc., seem to have more home-court advantage.

After opening four stores in Beijing and Shanghai, Gap now plans to open new stores in Hong Kong very soon. Abercrombie & Fitch intend to enter Hong Kong market next year. Forever 21 recently held a fashion show in Macau. These brands will compete with already existing foreign brands like Uniqlo, Mango, Zara and Hennes & Mauritz.

The brand image and recognition of these brands will improve on entering the Hong Kong market, but in order to develop customer base, they will have to understand the unique characteristics of Hong Kong market and mentality of customers.

According to James Roy, a senior analyst with China Market Research Group, Hong Kong people prefer local brands like Giordano, which has 75 stores in Hong Kong. There are also local brands like Bossini, G2000, etc., which are not as fashionable as international brands, but Hong Kong people have a special feeling for these brands.

Hong Kong's domestic brands have some advantages like they can offer lower prices and also enjoy higher popularity. In addition, they are convenient for people to buy due to their location. Moreover, these brands are more familiar with Asian bodily form, and hence the clothes designed by them are more suitable for Asian people.

Gap has chosen a location that will cost five million Hong Kong dollars per month in rent. Similarly, the location chosen by Forever 21 for its store has a rent of 11 million Hong Kong dollars per month. The rent of Abercrombie's outlet is seven million Hong Kong dollars per month.

Apparels have a large share in Hong Kong market and the demand is expected to rise to 47 billion Hong Kong dollars by 2014.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search