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Gap Inc opens first Banana Republic flagship store
08
Dec '11
Gap Inc. announced the opening of its first Banana Republic store in France. The flagship store is located in Paris on Avenue des Champs Élysées, one of the most popular international shopping destinations in the world. Known for its affordable luxury and modern versatile style, the 1,482 square meters (15,952 square feet) space will house the brand's women's and men's collections and represents the most contemporary expression of the brand globally.

“We are thrilled to open our first Banana Republic store in France – a brand-building flagship in Paris - and reach yet another important milestone for our international growth strategy,” said Stephen Sunnucks, president, International, Gap Inc. “With a growing base of loyal customers across Europe, both in our stores and online, we're confident that shoppers in Paris will have a strong appetite for Banana Republic's proposition of affordable luxury, as we open at this special time in the lead up to the holiday shopping period.”

The flagship store is part of Gap Inc.'s ongoing strategy to bring its distinct portfolio of brands, which includes Banana Republic, to new markets around the world. In 2010, the company opened its first Banana Republic store in Milan, Italy and also made Banana Republic products available to European customers online through the launch of its dedicated e-commerce site, which now services 21 European countries.

Earlier this year, Gap Inc. opened its first Banana Republic franchise store in Moscow, Russia. As of today, there are around 600 Banana Republic stores throughout North America, Asia, Europe and the Middle East through Gap Inc.'s company operated and franchise stores.

Product:
Since its founding in 1978, Banana Republic has established itself as a brand offering a range of stylish, versatile wardrobe solutions delivering elevated design and luxurious fabrications at approachable prices to customers around the world.

The Paris flagship will offer the brand's covetable, uncomplicated style that works from day to night with men's and women's ready-to-wear apparel, accessories, and personal care products, including Monogram – a collection of wardrobe builders and statement makers that represent the very best of Banana Republic. Each item is created in limited quantities using the finest fabrics, most refined techniques and meticulous attention to detail.

Customer Service:
To create the ultimate shopping experience, the Paris store will host trained personal stylists who customers can book appointments with to obtain free styling advice. These appointments will be tailored to individual needs with alterations also provided and can be booked in person or over the phone. In addition, to accommodate customers from around the world, Banana Republic Paris store employees are fluent in over 15 languages collectively.

Store Design:
The two floor space has been renovated to combine contemporary and traditional elements that evoke the brand's essence. The store's unique architecture and rich materials are inspired by French heritage and connect back to America through an exhibition of iconic imagery curated by Michael Hoppen.


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