Home / Knowledge / News / Apparel/Garments / Belk department store to expand at Decatur Mall
Belk department store to expand at Decatur Mall
09
Dec '11
Belk announced a $5 million total renovation and expansion of its fashion department store at Decatur Mall in Decatur, Ala. The project will create a modern new shopping environment for Belk and allow it to expand merchandise assortments throughout the store to meet the needs of customers in Decatur and the surrounding region.

The project includes a major renovation of the current 90,000-square-foot main store and the relocation of home merchandise into a new 13,000-square-foot Belk Home Store in the mall located adjacent to the main store's mall entrance.

Construction on the home store addition is scheduled to begin in March, with the main store renovation starting in April. A grand re-opening of the renovated store is set for October 2012.

The store interior will be completely renovated to create an exciting new decor with new flooring, energy-efficient lighting and the latest display fixtures. The store's exterior entrance canopies are being replaced to give the store an updated look, and all restrooms, fitting rooms and other customer convenience areas will be completely renovated.

The expansion and remodeling will enable the store to add selling space in key departments throughout the store, including ladies and men's shoes; women's, men's and kids apparel; women's handbags, accessories and cosmetics; and home merchandise. The improvements will also include expanded and modernized juniors and dresses departments and a new open-sell fashion jewelry area.

Belk plans to add new fashion brands and expanded assortments with the expansion and remodeling, including Karen Kane, Lucky and Lauren in misses and Madison, JNY Sport, Rafaella and ND Weekend in petites.

The additions will complement current merchandise offerings that include top national brands such as Sophie Max, Jones New York Sport, Jones New York Signature, VAC by Nine West jeans, Calvin Klein jeans, Wacoal, Nine West accessories, Dooney and Bourke, Brighton accessories, Lucky jewelry, Kenneth Cole jewelry, Arden, Ugg, Merrel and Polo. Belk also offers exclusive private brands such as Madison, Via Neroli, Biltmore for Your Home, and Pro Tour.

“We're creating a fabulous new store featuring the latest in retail design, layout and visual merchandising,” said Heidi Jubenville, store manager. “The improvements will enable us to provide a wonderful new shopping experience, plus offer more of the brands, styles and assortments that our customers want and love.

We're especially excited that our ladies shoes department will be expanded by 75 percent to almost 6,500 square feet of space, and we'll be able to offer much greater selections in our kids departments and the new home store.

“This investment in store improvements demonstrates Belk's ongoing commitment to serving the Decatur community. Our new store will allow us to fulfill our mission to satisfy the Southern lifestyle needs of our customers like no one else and to deliver the fashion they desire and the value they deserve.”


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search