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'This Shirt' by Roots to support youth education in Africa
Dec '11
In an innovative new collaboration, Roots Canada and two leading Toronto-based organizations are raising funds to provide education for youth in Africa. On Thursday, December 8, Roots Canada will begin selling specially designed T-shirts to support the official launch of the 'This Shirt Built a School in Africa' initiative.

In a three-way partnership involving Roots, the Michael 'Pinball' Clemons Foundation (MPCF) and the Academy of Lions, the project focuses on raising funds to support the building of schools in Sierra Leone and Kenya, providing marginalized youth with much-needed educational opportunities.

Dubbing the day of the launch as 'Build A School Day,' the aim is to sell at least 500 shirts on the first day, the proceeds of which represent the amount needed to build one school. To help achieve this goal, Toronto Argonauts Vice-Chair and MPCF Co-Founder Michael 'Pinball' Clemons has enlisted the involvement of media and sports organizations and plans to have various prominent figures wear This Shirt in public in support of the cause.

“The commitment to build schools in Africa is only possible through the bounty of great, caring, compassionate Canadians,” says 'Pinball.' “We hope many people will wear 'This Shirt' because it can help change lives forever in such a positive way. "

"We owe special thanks to community builder and visionary of 'This Shirt' The Academy of Lions and to our friend and champion, the incomparable Bob McCown of Fan 590 Radio, for using his platform to ultimately give birth to This Shirt.”

The 100% cotton T-shirts are designed by The Academy of Lions and made in Canada. They will be available in both men and women's styles, and are offered in black with the project name printed in large white lettering. The shirts can be purchased online at roots's website with free shipping across Canada and the United States and at select Roots locations in Toronto, Vancouver and Ottawa. All net proceeds will be donated to the MPCF.

The MPCF has committed to building 131 schools in seven countries in Africa through Free The Children's Adopt A Village program for which it has raised two-thirds of the funding. Proceeds from 'This Shirt Built A School in Africa' will go toward creating schools specifically in Sierra Leone and Kenya.

The mission of the Michael 'Pinball' Clemons Foundation is to inspire hope through philanthropy and to empower the disengaged while being a conduit for accountability. The MPCF aims to develop academic excellence, infuse depth of character, promote health and vitality, and inspire generosity in our youth.

As a collective of organizations and projects, The Academy of Lions builds functional communities locally and beyond. Located in downtown Toronto, the academy provides a diversity of services such as athletics, health, fitness and nutrition.

Established in Toronto in 1973, Roots has evolved into an internationally celebrated lifestyle brand known for its quality leather goods, athletic apparel, accessories and home furnishings.

Roots Canada

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