Home / Knowledge / News / Apparel/Garments / Initial monetization of London Fog
Initial monetization of London Fog
Dec '11
Iconix Brand Group, Inc. announced an initial monetization of its London Fog brand in China, as China Outfitters Holdings Ltd (China Outfitters), its partner for London Fog China, successfully completed an Initial Public Offering on the Hong Kong Stock Exchange.

The announcement marks the first in what Iconix expects to be a series of monetization events for its overall business in China. Iconix China currently has retail partnerships for six of its brands, including Candies, Rampage, Badgley Mischka, Rocawear, London Fog and a recently signed definitive agreement for Royal Velvet.

The partnership between Iconix China and China Outfitters began in April 2009 to develop and market the London Fog brand into Greater China. Since then over 100 London Fog stores and shop-in-shop concepts have been opened in multiple cities throughout China.

The monetization of London Fog China was triggered by the recent IPO of China Outfitters, in which Iconix China received shares in the global offering. Iconix China sold approximately 54% of its shares in the offering and is retaining the remaining shares. Iconix expects to recognize an initial pre-tax gain of approximately $6 million related to its share of this monetization event.

"This announcement is a pivotal mark for our long term growth strategy in China," stated Neil Cole, Chairman and CEO of Iconix Brand Group. "The Iconix brands that have launched in China to date are performing well. With the recent IPO of China Outfitters, we realized an initial gain for our London Fog brand and expect to participate in the future growth of the brand through the shares we are retaining."

China Outfitters is a fast-growing, menswear-focused apparel design, manufacturing, marketing and sales company in China. In addition to London Fog, its wide range of menswear and accessories are offered under a number of internationally renowned, mid-to-high end brands.

Veronica Chou, President of Iconix China stated, "The IPO of China Outfitters is just the beginning of our long term potential in China. We are excited about the growth opportunities for the six brands we have signed, and are continuing to seek out quality partners for the entire Iconix portfolio."

Iconix Brand Group Inc

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search