Home / Knowledge / News / Apparel/Garments / Initial monetization of London Fog
Initial monetization of London Fog
12
Dec '11
Iconix Brand Group, Inc. announced an initial monetization of its London Fog brand in China, as China Outfitters Holdings Ltd (China Outfitters), its partner for London Fog China, successfully completed an Initial Public Offering on the Hong Kong Stock Exchange.

The announcement marks the first in what Iconix expects to be a series of monetization events for its overall business in China. Iconix China currently has retail partnerships for six of its brands, including Candies, Rampage, Badgley Mischka, Rocawear, London Fog and a recently signed definitive agreement for Royal Velvet.

The partnership between Iconix China and China Outfitters began in April 2009 to develop and market the London Fog brand into Greater China. Since then over 100 London Fog stores and shop-in-shop concepts have been opened in multiple cities throughout China.

The monetization of London Fog China was triggered by the recent IPO of China Outfitters, in which Iconix China received shares in the global offering. Iconix China sold approximately 54% of its shares in the offering and is retaining the remaining shares. Iconix expects to recognize an initial pre-tax gain of approximately $6 million related to its share of this monetization event.

"This announcement is a pivotal mark for our long term growth strategy in China," stated Neil Cole, Chairman and CEO of Iconix Brand Group. "The Iconix brands that have launched in China to date are performing well. With the recent IPO of China Outfitters, we realized an initial gain for our London Fog brand and expect to participate in the future growth of the brand through the shares we are retaining."

China Outfitters is a fast-growing, menswear-focused apparel design, manufacturing, marketing and sales company in China. In addition to London Fog, its wide range of menswear and accessories are offered under a number of internationally renowned, mid-to-high end brands.

Veronica Chou, President of Iconix China stated, "The IPO of China Outfitters is just the beginning of our long term potential in China. We are excited about the growth opportunities for the six brands we have signed, and are continuing to seek out quality partners for the entire Iconix portfolio."

Iconix Brand Group Inc


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search