Home / Knowledge / News / Apparel/Garments / Heartland Bridge invests in Legends and Heroes
Heartland Bridge invests in Legends and Heroes
12
Dec '11
Heartland Bridge Capital Inc., a private equity firm focused on developing a portfolio of unique investments in emerging technologies, announced that it has entered into a Letter of Intent with, and has taken an equity stake through its initial investment into, Legends & Heroes, Inc.

Legends & Heroes, Inc. is the owner of Skineez, and the developer and marketer of Skineez Skincarewear, a unique and exciting brand of doctor-approved cosmetotextile garments. Cosmetotextiles are fabrics equipped with patented microcapsules that impart skin care benefits, combat aging, and promote overall health and wellness.

Operating in the space where pharmaceutical and beauty care products are converging, Skineez is tapping into a $5 billion US market. Skineez has a revolutionary technology for treating fabrics with microcapsules that contain cosmetic ingredients that form a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract). Legends & Heroes, headquartered in Newton, MA, is entering a period of major market expansion and welcomed the investment from Heartland, which it perceived as sharing in one of its core values: "Doing Good!"

Terms of the agreement and investment structure are included in an SEC 8K filing of December 7, 2011.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "We are very excited to be able to make this investment in L&H at a time that supports the impending commercial emergence of the Skineez product line. The technical aspects of the product fit well with the overall objectives of Heartland's Life Sciences strategic focus, and represent an opportunity to participate in a new market segment in which we expect to see rapidly accelerating growth."

Michelle Moran, L&H's CEO, said: "We were introduced to Heartland and immediately felt the potential for a synergistic relationship. Faced with the challenge of addressing the explosive market opportunities that are opening up for us, the ability to structure a transaction that provided immediate cash, with a second phase of additional cash and Heartland securities, was attractive."

"I found Heartland to be insightful and enjoyable to work with, as well as an attractive investment vehicle in its own right. I'm looking forward to closing on the second part of our arrangement and to having a fruitful long-term relationship."

One of the most unique features of Skineez Skincarewear is its longevity. The special fabric is treated with the microcapsules during the manufacturing process. When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin.

However, unlike similar garments that have been on the market in Europe for some years, the Skincarewear garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray. This greatly enhances the user experience andeconomics.


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search