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'The Valley of the Snowy Owls' new concept by CIFFKIDS
Dec '11
CIFFKIDS, in cooperation with the magazine Cover Kids, has developed a brand new concept consisting of a CIFFKIDS family that takes us all on a series of adventures. In February, we will see “The Valley of the Snowy Owls”, accompanied by Claus, Ida, Folmar and Freddie (the fat cat).

When Bella Center opens the doors to fashion week in February, it will also unveil a brand new concept for CIFFKIDS. The future goal is to create a stronger and more independent children's trade fair under CIFF, so in close cooperation with the Malling Publications magazine Cover Kids, CIFFKIDS has developed a completely new concept.

CIFFKIDS now has a family that will be the focal point of the new concept. The family consists of Claus, Ida, Folmar and Freddie (the fat cat), and takes us all on a series of adventures. In February, we begin by following the family on an adventure to “THE VALLEY OF THE SNOWY OWLS”. The strong and creative Cover Kids team, headed by creative director Rasmus Skousen, is behind the development of the concept:

“We have found inspiration in everything from Czech animation from the 60s, to Picasso's sketches, English wallpaper and soda universes from 80s America. It was important to create an inspiring universe that communicates directly to children and adults alike, while exuding quality, enthusiasm, personality and continuity,” says Rasmus Skousen.


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