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Avery Baker as Tommy Hilfiger's Marketing Head
Dec '11
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has named Avery Baker as Chief Marketing Officer, a newly created position, effective immediately. Baker has been with the Company for 15 years, most recently in the position of Executive Vice President of Global Communications and Marketing. Baker will continue to report to Fred Gehring, Chief Executive Officer of The Tommy Hilfiger Group.

"It is always a great experience when someone grows through the ranks of our Company, with so many milestones along the way, to assume a senior position like this," said Fred Gehring, CEO of The Tommy Hilfiger Group. "Our marketing has been a very important component of the success we have enjoyed."

"As our brand continues to globalize, there will be new challenges for us to effectively communicate our brand message around the world. I am confident that with the able and experienced leadership of Avery, we are very well positioned to succeed."

Following regional posts in the U.S. and European offices, Baker was appointed to a global role in 2006. She has been instrumental in repositioning the brand in the U.S., while also developing the brand image internationally. She has led notable global initiatives such as "The Hilfigers" campaign, the "Prep World" tour, the Tommy Hilfiger 25th Anniversary celebration and the Thierry Henry sponsorship.

In this new position, Baker will continue to oversee global marketing and communications operations, as well as brand related initiatives for the Group from both headquarters in New York and Amsterdam. Marketing, communications and creative services will continue to report to her.

"It has been a privilege to be part of the Tommy family for so many years and to have the opportunity to help build this amazing brand in countries around the world," said Avery Baker, Chief Marketing Officer. "The youthful, entrepreneurial spirit of the Tommy Hilfiger Group continues to be an inspiration to me and I look forward to many exciting projects ahead as the brand continues its global expansion."

PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections.

The Tommy Hilfiger Group

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