Home / Knowledge / News / Apparel/Garments / Avery Baker as Tommy Hilfiger's Marketing Head
Avery Baker as Tommy Hilfiger's Marketing Head
14
Dec '11
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has named Avery Baker as Chief Marketing Officer, a newly created position, effective immediately. Baker has been with the Company for 15 years, most recently in the position of Executive Vice President of Global Communications and Marketing. Baker will continue to report to Fred Gehring, Chief Executive Officer of The Tommy Hilfiger Group.

"It is always a great experience when someone grows through the ranks of our Company, with so many milestones along the way, to assume a senior position like this," said Fred Gehring, CEO of The Tommy Hilfiger Group. "Our marketing has been a very important component of the success we have enjoyed."

"As our brand continues to globalize, there will be new challenges for us to effectively communicate our brand message around the world. I am confident that with the able and experienced leadership of Avery, we are very well positioned to succeed."

Following regional posts in the U.S. and European offices, Baker was appointed to a global role in 2006. She has been instrumental in repositioning the brand in the U.S., while also developing the brand image internationally. She has led notable global initiatives such as "The Hilfigers" campaign, the "Prep World" tour, the Tommy Hilfiger 25th Anniversary celebration and the Thierry Henry sponsorship.

In this new position, Baker will continue to oversee global marketing and communications operations, as well as brand related initiatives for the Group from both headquarters in New York and Amsterdam. Marketing, communications and creative services will continue to report to her.

"It has been a privilege to be part of the Tommy family for so many years and to have the opportunity to help build this amazing brand in countries around the world," said Avery Baker, Chief Marketing Officer. "The youthful, entrepreneurial spirit of the Tommy Hilfiger Group continues to be an inspiration to me and I look forward to many exciting projects ahead as the brand continues its global expansion."

PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections.

The Tommy Hilfiger Group

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search