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Preview of Allure Spring collection at House of Brides
Dec '11
Wedding dress designer Allure is one of House of Brides most popular bridal collections. The retailer first premiered the collections with the Spring 2010 season and received an immediate response from their brides. Renowned for its exceptional quality and craftsmanship, the collection has been in demand at the 6 bridal salons. Allure's appeal is the wide selection of silhouettes and styles.

The designer offers many lines to attract an array of brides. Allure Bridals is known for its patented corset construction providing brides with the ideal fit. In addition to the excellent tailoring, Allure Bridals is rich with Swarovski crystals and other decadent design. Allure Couture is a collection with modern flare.

The line uses luxurious fabrics and finishes. The Exclusive Bridals collection combines classic designs with affordable pricing. Allure Women offers fashionable designs for plus size brides. Far & Away has versatile wedding gowns ideal for Destination weddings. Allure Modest is a collection of gowns that have intricate details in conservative silhouettes.

Allure also has Allure Bridesmaids, which offers a variety of designs for every wedding party. The line has an extensive selection of over 50 colors in Satin and Chiffon. Allure Quinceanera has traditional and contemporary ball gowns for Quince celebrations.

Evenings by Allure offers a wide selection of versatile special occasion gowns. Allure Footwear is the bridal shoe line and Night Moves Footwear features youthful shoes especially for Prom and homecomings.

Buyers attending the National Bridal Market in Chicago this past September raved about the new Spring 2012 Allure fashion and anticipates the new samples will generate excitement with customers. President Eva Buziecki says, “This season's dresses have an emphasis on statement details like extravagant ball gowns and jewel embellishment.”

The collections are available for special order, which is approximately 12 – 16 weeks for delivery from the designer to House of Brides. Allure gowns are available in sizes 2 – 32 and Allure Women sizes 14W – 32W.

House of Brides staff is also excited for the arrival of the new samples. The staff has also previewed the gowns and they know their customers will be drawn to the gown styles and silhouettes.

House of Brides

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