Home / Knowledge / News / Apparel/Garments / Peru's folk art inspires Lately Lily for spring collection
Peru's folk art inspires Lately Lily for spring collection
17
Dec '11
Lately Lily, an insightful new t-shirt brand for thoughtful little girls ages 2-6, has officially launched with a Spring 2012 collection and Web site that celebrates the spirit of youth, adventure and imagination. Created by author and illustrator, Micah Player, and apparel designer, Erin Nichols, Lately Lily follows the character of Lily as she travels the world with her parents, a photographer and writer for the World's Greatest Magazine.

In the company of her best friend, Zeborah (a stuffed zebra from the London Zoo), Lily records her latest observations and thoughts in a notebook so friends can follow her experiences. Each Lately Lily shirt has a unique hangtag pulled from Lily's notebook, providing context for each design and simple facts about the places she visits.

The Lately Lily debut collection highlights Lily's time spent in Peru, with distinctive hand-drawn graphics featuring the Andes Mountains, Spanish phrases and Peruvian maps within the designs. Bold, colorful character tees include the face of a smiling, curious Lily, fearless and impulsive Zeborah and this season's new friend, Lupe, a beautiful Suri Alpaca.

To further illustrate Lily's experiences, includes several interactive sections where visitors can get a close-up look at what Lily has been up to Lately. After meeting Lily, visitors can read her notebook, explore Peru and examine the contents of her Sunny Yellow Suitcase, full of keepsakes from her travels.

"As parents and designers, we're struck by the thoughtful observations and deep curiosity of our children daily," said Player. "Lately Lily is a chance to daydream about far-off places through the eyes of an adventurous child."

"I've always loved fashion and travel, and really wanted to create a brand that captured the fun of traveling the world," added Nichols. "Our initial collection, inspired by Lily's trip to Peru, includes bright colors and soft, fashionable fabrics. We've taken inspiration from Peru's folk art, with its incredible color and patterns, to make tees for the smart, thoughtful girls of today who like to express their personal style."

Each collection will reflect a new travel destination, and highlight its people, sights and cultures from Lily's perspective.

"I was excited about the chance to bring a new life to young girls' graphic tees, one which focuses more on storytelling," said Player. "Lily brings the soul of a vintage picture book to children's graphic tees, with engaging characters and youthful curiosity about the people and places of the world. She's writing the story of her own life and making discoveries along the way, which many young girls can relate to."

Established in Southern California, Lately Lily is an insightful clothing brand based on the Traveling Girl, Lily, and her global adventures. As the daughter of a journalist and photographer whose jobs require them to explore the globe, Lily joins them on their journeys and records her observations.

She visits each location with her notebook in hand, and those notes become the inspirations behind Lately Lily t-shirts and hangtags. Launching for Spring 2012 with just under 30 colorful designs, Lately Lily will continue to evolve as Lily grows.

Lately Lily

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search