Home / Knowledge / News / Apparel/Garments / Peru's folk art inspires Lately Lily for spring collection
Peru's folk art inspires Lately Lily for spring collection
17
Dec '11
Lately Lily, an insightful new t-shirt brand for thoughtful little girls ages 2-6, has officially launched with a Spring 2012 collection and Web site that celebrates the spirit of youth, adventure and imagination. Created by author and illustrator, Micah Player, and apparel designer, Erin Nichols, Lately Lily follows the character of Lily as she travels the world with her parents, a photographer and writer for the World's Greatest Magazine.

In the company of her best friend, Zeborah (a stuffed zebra from the London Zoo), Lily records her latest observations and thoughts in a notebook so friends can follow her experiences. Each Lately Lily shirt has a unique hangtag pulled from Lily's notebook, providing context for each design and simple facts about the places she visits.

The Lately Lily debut collection highlights Lily's time spent in Peru, with distinctive hand-drawn graphics featuring the Andes Mountains, Spanish phrases and Peruvian maps within the designs. Bold, colorful character tees include the face of a smiling, curious Lily, fearless and impulsive Zeborah and this season's new friend, Lupe, a beautiful Suri Alpaca.

To further illustrate Lily's experiences, includes several interactive sections where visitors can get a close-up look at what Lily has been up to Lately. After meeting Lily, visitors can read her notebook, explore Peru and examine the contents of her Sunny Yellow Suitcase, full of keepsakes from her travels.

"As parents and designers, we're struck by the thoughtful observations and deep curiosity of our children daily," said Player. "Lately Lily is a chance to daydream about far-off places through the eyes of an adventurous child."

"I've always loved fashion and travel, and really wanted to create a brand that captured the fun of traveling the world," added Nichols. "Our initial collection, inspired by Lily's trip to Peru, includes bright colors and soft, fashionable fabrics. We've taken inspiration from Peru's folk art, with its incredible color and patterns, to make tees for the smart, thoughtful girls of today who like to express their personal style."

Each collection will reflect a new travel destination, and highlight its people, sights and cultures from Lily's perspective.

"I was excited about the chance to bring a new life to young girls' graphic tees, one which focuses more on storytelling," said Player. "Lily brings the soul of a vintage picture book to children's graphic tees, with engaging characters and youthful curiosity about the people and places of the world. She's writing the story of her own life and making discoveries along the way, which many young girls can relate to."

Established in Southern California, Lately Lily is an insightful clothing brand based on the Traveling Girl, Lily, and her global adventures. As the daughter of a journalist and photographer whose jobs require them to explore the globe, Lily joins them on their journeys and records her observations.

She visits each location with her notebook in hand, and those notes become the inspirations behind Lately Lily t-shirts and hangtags. Launching for Spring 2012 with just under 30 colorful designs, Lately Lily will continue to evolve as Lily grows.

Lately Lily


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X