Home / Knowledge / News / Apparel/Garments / Peru's folk art inspires Lately Lily for spring collection
Peru's folk art inspires Lately Lily for spring collection
17
Dec '11
Lately Lily, an insightful new t-shirt brand for thoughtful little girls ages 2-6, has officially launched with a Spring 2012 collection and Web site that celebrates the spirit of youth, adventure and imagination. Created by author and illustrator, Micah Player, and apparel designer, Erin Nichols, Lately Lily follows the character of Lily as she travels the world with her parents, a photographer and writer for the World's Greatest Magazine.

In the company of her best friend, Zeborah (a stuffed zebra from the London Zoo), Lily records her latest observations and thoughts in a notebook so friends can follow her experiences. Each Lately Lily shirt has a unique hangtag pulled from Lily's notebook, providing context for each design and simple facts about the places she visits.

The Lately Lily debut collection highlights Lily's time spent in Peru, with distinctive hand-drawn graphics featuring the Andes Mountains, Spanish phrases and Peruvian maps within the designs. Bold, colorful character tees include the face of a smiling, curious Lily, fearless and impulsive Zeborah and this season's new friend, Lupe, a beautiful Suri Alpaca.

To further illustrate Lily's experiences, includes several interactive sections where visitors can get a close-up look at what Lily has been up to Lately. After meeting Lily, visitors can read her notebook, explore Peru and examine the contents of her Sunny Yellow Suitcase, full of keepsakes from her travels.

"As parents and designers, we're struck by the thoughtful observations and deep curiosity of our children daily," said Player. "Lately Lily is a chance to daydream about far-off places through the eyes of an adventurous child."

"I've always loved fashion and travel, and really wanted to create a brand that captured the fun of traveling the world," added Nichols. "Our initial collection, inspired by Lily's trip to Peru, includes bright colors and soft, fashionable fabrics. We've taken inspiration from Peru's folk art, with its incredible color and patterns, to make tees for the smart, thoughtful girls of today who like to express their personal style."

Each collection will reflect a new travel destination, and highlight its people, sights and cultures from Lily's perspective.

"I was excited about the chance to bring a new life to young girls' graphic tees, one which focuses more on storytelling," said Player. "Lily brings the soul of a vintage picture book to children's graphic tees, with engaging characters and youthful curiosity about the people and places of the world. She's writing the story of her own life and making discoveries along the way, which many young girls can relate to."

Established in Southern California, Lately Lily is an insightful clothing brand based on the Traveling Girl, Lily, and her global adventures. As the daughter of a journalist and photographer whose jobs require them to explore the globe, Lily joins them on their journeys and records her observations.

She visits each location with her notebook in hand, and those notes become the inspirations behind Lately Lily t-shirts and hangtags. Launching for Spring 2012 with just under 30 colorful designs, Lately Lily will continue to evolve as Lily grows.

Lately Lily


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search