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Ritesh Deshmukh launches new Celio flagship store
Dec '11
Keeping abreast with the urban universe and modernization of Men's clothing, Celio the leading apparel Menswear brand from France unlocked the doors to its flagship store at Linking Road, Mumbai. The evening saw a host of models along with Bollywood actor Ritesh Deshmukh walking the ramp with the help of a walking stick and sporting a trendy jacket from the CELIO Club Line.

Spread across 5500 sq ft the flagship store is entirely dedicated to men and offers unique Celio style which is a mélange of trend setting apparel for all occasions. Capturing the varied hues and moods of the young urban man, the flagship store displays a blend of quirky, suave and sophisticated apparel.

The French inspired design concept offers a comfortable ambiance for its customers where they can surf the net on their gadgets and hydrate at the unique Aqua Bar on the first level which offers a wide variety of French H2O, thus making the overall shopping experience relaxing and enjoyable.

Apart the Celio Collection Rouge and the very slick Celio Club, the store will also stock a limited collection of CELIO T-Shirts adding that much desired splash of color and exuberance to your wardrobe.

The French inspired evening began with host giving a delightful introduction to CELIO* followed by a sundown fashion show with a bevy of male models walking to the foot stomping tunes dressed from head to toe in CELIO's exclusive Club Line and premium apparel and accessories from the brand's Autumn Winter 2011 collection.

The guest of honour for the evening, witty and intelligent Ritesh Deshmukh walked in with a broken toe but was spruced up in true Celio style and charmed the guests with his usual humor. On the occasion of the launch Ritesh said, "CELIO's youthful appeal and trendy apparels and accessories are just right for today's urban man.

My personal style statement includes more of casual than formal clothes, while T-shirts and jackets will always be part of my wardrobe; I am looking forward to including more pieces from CELIO's new Club Line. The collection offers latest designs and cuts in earthy and warm tones thus giving the much required edginess and charisma to every man's wardrobe this party season."

From the brand, Mr Francois Gomez, National Sales Director, Celio India said, "CELIO's new flagship store is a shopper's delight as it offers a style, comfort and elegance all under one roof. With this launch we are proud to introduce the CELIO Club Line a collection which includes elements of a contemporary modernised wardrobe and caters to the suave urban man. “

“We sincerely thank Ritesh was joining us in our celebrations and gracing this occasion as the guest of honour for the evening. We hope Mumbai shoppers with enjoy this new store and look dapper this party season in true CELIO style."

Celio Ready to wear range is available across all the leading cities of the country through a large networkof Exclusive brand outlets, large format stores and select Multi Brand Outlets.

Founded in 1985 by Marc and Laurent Grossman, Celio has become the essential brand in men's ready to wear and the leader in its market in the space of 20 years. Through its 1000 stores in 66 countries, the international expansion of the celio brand is one of the company's' prioritiies.


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