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Manchester United debuts in India with Mumbai store
19
Dec '11
Indus-League Clothing, a Future Group enterprise, has opened a Manchester United standalone outlet in Mumbai, which is the Premier League club's first Manchester United outlet in India.

Alongside League products for kids and grown-ups, the new outlet also offers accessories and memorabilia.

Ms. Rachna Agarwal, CEO Indus League, informed that in the first phase, three exclusive outlets would be opened in Kolkata, New Delhi and Mumbai.

She revealed that it is also proposed to start six Manchester United Merchandise standalone outlets featuring high-end sportswear catering to a particular class of consumers, mainly sports enthusiasts in the country.

The brand aims to reap Rs. 100 million in revenues in the first year itself and expects its revenues to increase to Rs. 500 million over the next three years.

Besides Manchester United standalone stores, brand merchandise would also be vended through store-in-stores concept in select outlets of Central, Pantaloons and Planet Sports throughout the country.

In order to commemorate the launch of the brand in India, the firm has launched a consumer contest hailed as 'Kick off to Old Trafford'. The winners of the contest would be afforded with an opportunity to watch the Manchester United versus Liverpool Match live on February 11, 2012 at Old Trafford.

Sports enthusiasts also have a chance to get their T-shirts personalised by choosing a name and number, which would be printed and handed over to them on the spot.

Manchester United is the world's most successful football team, which has an estimated fan base of 20 million in India.

Fibre2fashion News Desk - India


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