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Fila Golf debuts user-friendly online portal
21
Dec '11
Fila Golf -- the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide (FW) -- has debuted ShopFilaGolf.com for consumers to purchase golf polos, shorts, pants, skorts, layering pieces, outerwear and accessories from its 2012 collection.

Prompted by a surge in demand for the heritage brand's unique golf-lifestyle apparel, the site focuses on easy-to-buy functionality. All men's styles are available, as are fashionable women's pieces worn in competition by LPGA Tour star Stacy Lewis, winner of the 2011 Kraft Nabisco tournament. ShopFilaGolf's webnsite also showcases the company's inaugural outerwear collection inspired by 1950s prep-school athletics.

To celebrate the new site, Fila Golf offers free ground delivery in North America on orders of $100 or more for a limited time.

Features of ShopFilaGolf.com:
• View the entire men's and women's collections
• Search by garment and fabric type, color, size and price range
• Compare items side by side to determine preferences and create personal Wish List
• Sign up for newsletters, special promotions and savings
• •Learn about Fila Golf activities and athletes on the professional golf tours

"This is yet another platform to share Fila Golf's uniqueness," says Nancy Robitaille Fila Golf principal designer. "The website services the needs of our customers and is a perfect way to present the latest Fila Golf collection with its unparalleled FILA brand heritage."

The Fila Golf 2012 collection plays off vintage golf, tennis and ski apparel styles. Fun and versatile for golf, country club and daily lifestyles, the new pieces compliment popular designs of recent lines.

Men's golf shirts boast mesh-rolled shoulder detail, and women's tops trend-set with keyhole and sweetheart necklines. Rich Crimson joins the 16 other colors, including the brand's iconic Fila Navy and Viva Red.

New outerwear includes wind- and rain-resistant, textured fleece and soft-shell jackets featuring premium performance fabrics as well as Tech-Dry and anti-bacterial technology for moisture and odor-free wear.

2011 marks the centennial of the FILA brand, which was established in Biella, Italy in 1911 by the Fila brothers. FILA now is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The

Fersten Worldwide (FW) - North America's full-service supplier of decorated apparel and accessories to the golf and corporate promotional products industries - is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada.

Fila Golf


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