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Investment firm Revelry buys PACT Apparel
23
Dec '11
Revelry Brands (Revelry), a Boulder-based investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories, announced that it has acquired the Berkeley-based apparel company, PACT Apparel, Inc.

The transaction, which closed on December 21, 2011, represents the first acquisition by Revelry Brands since its founding in 2009. Revelry's other investments include Only Natural Pet Store, EVOL Foods, Siggi's Dairy, and Data Garden.

"Revelry's acquisition of PACT extends our reach into LOHAS (Lifestyles of Health and Sustainability) consumer categories," said Brendan Synnott, Founder of Revelry Brands.

"Our unique understanding of the natural foods consumer coupled with our experience building strong, growth-oriented teams will allow us to accelerate growth through new distribution in the medium-term, and build an innovative apparel lifestyle platform in the long-term."

In the next 18 months, Revelry will focus on building the PACT team, new product development and strategically expanding distribution.

Jason Kibbey and Jeff Denby founded PACT in 2009. The two wanted to develop an apparel company with a line of premium organic cotton basics that offers consumers sustainably manufactured products connected to powerful social and environmental causes while still being beautifully designed, luxurious in fit, and accessible in price.

PACT launched its first product line, organic cotton underwear for men and women, in 2009. In 2011, Pact expanded its product line to include men and women's t-shirts and socks. All products give back to causes; past non-profit partners have included Sierra Club, Oceana, Citizen Effect, and more.

This season, PACT teamed up with Architecture for Humanity to support the design and construction of a workhouse for a cooperative of 15 fishermen in Shizugawa, a Japanese town nearly destroyed by the earthquake and resulting tsunami in March.

Revelry Brands is an investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. Our companies have management teams with proven track records, innovative offerings, and authentic stories that translate into successful lifestyle brands.

Revelry Brands

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