Home / Knowledge / News / Apparel/Garments / Lingerie firms to expand in Mideast on rising demand
Lingerie firms to expand in Mideast on rising demand
23
Dec '11
Believe it or not, lingerie, often associated with Western culture, is finding customers in one of the most conservative societies – the Middle East.

The rising appetite for wearing lingerie in these countries has resulted in some of the Western companies to expand in this region.

Victoria's Secret, La Vie en Rose and La Senza – the brands known worldwide for lingerie – are some of the companies expanding in Arab countries.

Lingerie chain La Senza, which opened its first outlet in the Middle East last year, has announced its association with a franchise partner for its expansion in the Arab countries.

Similarly, Victoria's Secret has also inked an agreement with a franchise operator to start its outlets in the Middle East. The company has identified the region for its global expansion after several years of research spread over a number of locales.

Montreal, Canada-based lingerie retailer La Vie en Rose, which entered the Arab market about five years ago, already has 55 outlets spread across countries ranging from Algeria, Jordan, Egypt and Lebanon to Kuwait, United Arab Emirates and Saudi Arabia.

The company's major customer base is Saudi Arabia where it has 29 stores and it is planning to increase the number of stores to 35. La Vie en Rose is also planning to add two more stores in Kuwait. And by 2013, the company would be opening outlets in Bahrain, Tunisia, Qatar and Oman.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Markus Spiske from Pexels

Textiles | On 19th Apr 2018

Intra-state e-way bills in 6 more states from April 20

E-way bill for intra-state movement of goods would be implemented in...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search