Home / Knowledge / News / Apparel/Garments / Lingerie firms to expand in Mideast on rising demand
Lingerie firms to expand in Mideast on rising demand
23
Dec '11
Believe it or not, lingerie, often associated with Western culture, is finding customers in one of the most conservative societies – the Middle East.

The rising appetite for wearing lingerie in these countries has resulted in some of the Western companies to expand in this region.

Victoria's Secret, La Vie en Rose and La Senza – the brands known worldwide for lingerie – are some of the companies expanding in Arab countries.

Lingerie chain La Senza, which opened its first outlet in the Middle East last year, has announced its association with a franchise partner for its expansion in the Arab countries.

Similarly, Victoria's Secret has also inked an agreement with a franchise operator to start its outlets in the Middle East. The company has identified the region for its global expansion after several years of research spread over a number of locales.

Montreal, Canada-based lingerie retailer La Vie en Rose, which entered the Arab market about five years ago, already has 55 outlets spread across countries ranging from Algeria, Jordan, Egypt and Lebanon to Kuwait, United Arab Emirates and Saudi Arabia.

The company's major customer base is Saudi Arabia where it has 29 stores and it is planning to increase the number of stores to 35. La Vie en Rose is also planning to add two more stores in Kuwait. And by 2013, the company would be opening outlets in Bahrain, Tunisia, Qatar and Oman.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search