Home / Knowledge / News / Apparel/Garments / Lingerie firms to expand in Mideast on rising demand
Lingerie firms to expand in Mideast on rising demand
23
Dec '11
Believe it or not, lingerie, often associated with Western culture, is finding customers in one of the most conservative societies – the Middle East.

The rising appetite for wearing lingerie in these countries has resulted in some of the Western companies to expand in this region.

Victoria's Secret, La Vie en Rose and La Senza – the brands known worldwide for lingerie – are some of the companies expanding in Arab countries.

Lingerie chain La Senza, which opened its first outlet in the Middle East last year, has announced its association with a franchise partner for its expansion in the Arab countries.

Similarly, Victoria's Secret has also inked an agreement with a franchise operator to start its outlets in the Middle East. The company has identified the region for its global expansion after several years of research spread over a number of locales.

Montreal, Canada-based lingerie retailer La Vie en Rose, which entered the Arab market about five years ago, already has 55 outlets spread across countries ranging from Algeria, Jordan, Egypt and Lebanon to Kuwait, United Arab Emirates and Saudi Arabia.

The company's major customer base is Saudi Arabia where it has 29 stores and it is planning to increase the number of stores to 35. La Vie en Rose is also planning to add two more stores in Kuwait. And by 2013, the company would be opening outlets in Bahrain, Tunisia, Qatar and Oman.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X