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UAE fashion brand Iconic wins Superbrand 2012 status
Dec '11
Iconic, the fashion retail concept of UAE-based Landmark Group which debuted with its first store in February 2010, has been awarded the status of Superbrand for 2012.

A committee consisting of industry practitioners and experts selected Iconic along with 54 other brands out of a total of 1281 nominations for the Superbrand status.

The latest award has come after the brand won the 'Most Admired Departmental Store' and 'Most Admired Store Design' at the Images Retail ME, 2011.

The Superbrand status not only emphasizes Iconic's commitment to deliver value, quality and variety, but it also recognizes Iconic's current success in the UAE and Saudi Arabia, according to Raza Beig, CEO of Iconic.

He added that the recognition is very special for the brand that is just about two years old. It is an approval from the industry experts of Iconic's endeavours to satisfy the needs of its fashion consumers, he said.

The Superbrands is an independent authority which recognizes exceptional brands for their branding excellence. It judges brands on several parameters including accounting, customer loyalty, market dominance, good will, market acceptance and longevity.

Fibre2fashion News Desk - India

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