Home / Knowledge / News / Apparel/Garments / If it's about apparel fit…'Consistency is king'
If it's about apparel fit…'Consistency is king'
30
Dec '11
Brands and retailers who apply the latest 3D body shape data and consistent fit strategies to their product development practices are reaping the rewards of repeat business, reduced returns, higher prices and full-price sell-throughs.

This was the clear message given by speakers to an international audience of fashion executives at MODINT's fit & sizing seminar organised in collaboration with apparel fit specialist Alvanon.

Held at MODINT's headquarters at Zeist in the Netherlands, speakers from Alvanon, MODINT and NIKE, united in urging delegates to use 3D shape research data analysis to define the shape of their target consumer and then apply this data to developing their grade rules, pattern blocks and fit forms. Speakers also insisted that once a fit standard is established it must be communicated, executed and maintained consistently across the supply chain.

The seminar opened with a welcome from Matthijs Crietee, deputy director fashion at MODINT, followed by Nienke Steen, consultant quality manager & corporate responsibility, MODINT who set the scene by demonstrating the positive impact a long term apparel fit strategy can have on profitability.

Her presentation appropriately entitled 'Pro Fit!' highlighted the importance of using the right 3D body shape data to identify and define a brand's target consumer shape.

She recommended delegates consult Nedscan – a recent Dutch body shape survey, Alvanon's 300,000 shape database or Assyst Bullmer's online global shape database – iSize. She went on to advise delegates to move away from linear grading because: “different parts of the body do not grow bigger or smaller in set ratios.”

She also insisted: “It is fundamental to create the right pattern blocks for your brand fit; it is not your supplier that should do this. Your supplier will be pleased to receive clear and consistent information on sizing.”

Absolutely agreed Ed Gribbin, president of apparel fit expert Alvanon: “…consistency is king” when it comes to implementing a successful fit strategy. In the first of three presentations Ed Gribbin gave delegates an overview of how fashion companies are performing in the difficult economic climate. While most struggle there are those who continue to post impressive growth and profit figures.

Common to those who are succeeding: “They all seem to have a strong commitment to fit, have a clear idea of who their target customer is and develop processes that enable them to develop and execute fit consistently.”

These successful brands he says are using 3D body shape research to refine, update and drive their product development, grade rules, fit forms and pattern blocks.

Furthermore they are using global data to refine their fits to enter new global markets. As a result: “They are successfully increasing their market share and competitive advantage in their domestic markets and abroad.”

A casein point is global sports and leisure wear brand Nike. Monique Broeke, sr tech design at NIKE explained: “We revisited Nike's fit standards in a bid to drive our growth and profitability through a 'fit excellence' strategy.” Recognising that body shape has changed significantly over the past 50 years Nike consulted Alvanon and MODINT to analyse body shape data of Nike's target adult and child consumers in the US, Europe and Asia.

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search