Home / Knowledge / News / Apparel/Garments / Samantha Stosur as ASICS new ambassador
Samantha Stosur as ASICS new ambassador
02
Jan '12
Global sports brand ASICS announced the signing of 2011 US Open tennis champion Samantha Stosur as an ambassador in a multi-year deal commencing January 1, 2012. Stosur, who splits her time in native Australia and has a home in Florida, will commence using ASICS tennis footwear and apparel at the 2012 Brisbane International.

Renowned as both a singles and doubles player, the big serving Stosur boasts a powerful all court game that makes her a contender on all surfaces. As she prepares for the 2012 Australian Open, Stosur spoke of her partnership with ASICS,”I am really excited to join the ASICS team.

I've actually worn their shoes for a couple of years, so now to be fully kitted out is really exciting for me and I am really looking forward to getting the year started.”

ASICS Corporation Global President and CEO Motoi Oyama said “We are very proud to add Samantha Stosur to our global marquee Sports Marketing assets. Tennis is one of ASICS Group's key priority categories in our strategic growth plan to 2015, and we are delighted to have Samantha become our brand ambassador. "

"She fits perfectly with our company values and our brand's True Sport positioning. We look forward to helping Stosur excel through our tennis apparel and footwear.”

“We are so proud to have Samantha Stosur as a brand ambassador for the tennis category. She truly embodies the ASICS spirit and principles that the company was founded on. We look forward to seeing her head to toe in ASICS on the court in 2012 and beyond,” said ASICS America Corporation President and CEO, Kevin Wulff.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.

ASICS America Corporation


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search