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French lingerie show to begin from January 21
02
Jan '12
The Salon International de la Lingerie will open its doors for three days, on 21, 22 and 23 January 2012, at Paris-Expo, Porte de Versailles during the fashion wave (Who's Next, Prêt-à-Porter, Éclat de Mode and more).

Now confirmed as the world's most important lingerie event, the trade show will once again take place in the popular Pavilion 1 next to Interfilière, giving the market's actors a complete view of the lingerie industry.

LINGERIE and LOUNGEWEAR come together in the unique and prestigious Pavilion 1
Be Essential: corsetry, daytime lingerie, stockings and tights
Be Chic: designers, luxury collections
Be Spicy: young designers, avant-garde collections
Be Men: men's underwear and homewear
Be Lounging: Discover homewear, loungewear, spawear and yogawear along with nightwear and home universe collections

Homewear, a major development axis, will be a trade show focus. A global 'home' offer from finery of sheet to bath items. Even some decoration like pillows, candles. Exhibitors who are fans of this initiative include Thierry Poncelet (France), Acqua by Regence (France) and Rue du Faubourg (France), Lanui (Germany), Pluto (Belgium), Laurence Tavernier (FR), Pilus (FR). A specific loungewear focus will guide you into the trade show.

The Salon International de la Lingerie will target also new visitor profiles from spas, resorts, and luxury hotels, meaning a multitude of fresh possibilities in this rapidly expanding sector.

THE TRADE SHOW, a driving force for FASHION & TRENDS
Pleasure Zone
A space designated as the "Lifestyle Area" will be created in the loungewear universe. The "Lifestyle Area" will give visitors a break by bringing renowned partners together in a "Home Sweet Home" setting. The program includes getting a relaxing massage while sipping a cup of tea, and blow-dry and make-up services. Here's where you'll find relaxation and relief between two meetings.

Upper Echelons of Fashion
"Hidden Treasure", the Nelly Rodi trend forum, recalls the old French proverb, "to live happy, live hidden". After years of bling-bling, discretion is the new watchword. Now is the time for privacy, the best way to affirm identity and originality. The sector's 2012 hidden treasures can be discovered in a maze of mysterious "secret passages".

Backstage Access
The Brands Fashion Show is an established institution and an inspiration source for buyers. The Salon International de la Lingerie presents the collections' "best sellers" twice each day: one is the 100% LINGERIE and the other 100% LOUNGEWEAR, celebrating the rapidly expanding loungewear market.

Inner Circle
The most influential trends agencies will present daily conferences and share their expertise in predicting the FW 2013/14 and SS 2013 trends, including, of course, the essential 2012 themes.

The Salon International de la Lingerie

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Courtesy: AWI

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