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Fiji's bamboo clothing in huge demand
Jan '12
Bamboo clothing from Fiji is getting huge response from both local people as well as from overseas markets.

About half of the tourists on a visit to Fiji have already heard of bamboo clothing today, a great leap from only around 10 percent of the tourists being aware of the product until a few years ago.

In recent years, there has been a great increase in the number of online suppliers of bamboo clothing, according to Bamboo Fiji, a company that is into manufacturing of bamboo clothing for the last seven years.

Fiji's bamboo clothing is currently being exported to Australia, the Cook Islands, Indonesia, New Caledonia, New Zealand and the US.

Until now, bamboo clothing items consisted of 70 percent bamboo and 30 percent organic cotton. But, seeing the demand, bamboo clothing producers in Fiji are now working on making clothing items made from 100 percent bamboo.

Last year, Bamboo Fiji sold out all its products and there was no stock left for domestic customers, owing to great demand from overseas.

In order to meet the growing global demand for bamboo clothing, companies in Fiji are now investing in purchase of additional equipment to quicken the pace of their production. Some companies are also increasing work space and planning further expansion.

The rapidly increasing popularity of bamboo clothing can be traced to its being eco-friendly and other unique characteristics. Bamboo clothing is found to be soft, breathable and does not hold on to odours like other fabrics.

Fibre2fashion News Desk - India

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