Home / Knowledge / News / Apparel/Garments / Ekmatra unveils new store in Delhi
Ekmatra unveils new store in Delhi
Jan '12
Ekmatra – a premium lifestyle fashion store stocking clothing made out of handspun and handwoven khadi opened yet another outlet in Delhi.

All textile products sold in the store are environment friendly and in simple, elegant designs and pastel colours.

The collection at the store includes kurtas, trousers, shirts for men and embroidered saris and anarkali kurtis for women. The store also stocks a range of home textiles.

Ekmatra retail chain is managed by UP-based Sarvoday Ashram and its khadi products are targeted at urban consumers.

Sarvoday Ashram has endeavored towards generating employment for artisans and weavers in the rural handicraft as well as khadi sector.

The outlet was inaugurated by Virbhadra Singh, Minister for Micro Small & Medium Enterprises.

He said, “Khadi was synonymous with the swadeshi movement led by Mahatma Gandhi and now has become a fashion symbol”.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Apr 2017

Greater Manchester is high on its textiles industry

Greater Manchester is witnessing a boom in textiles industry with 77...

Apparel/Garments | On 25th Apr 2017

Foreign buyers paying less for green factory apparel

International buyers are not paying enough for apparel and garments...

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search