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OLYMP: knitted goods achieve record sales in 2011
11
Jan '12
OLYMP Bezner GmbH & Co. KG, based in Bietigheim-Bissingen (in the district of Ludwigs-burg/Baden-Württemberg/Germany) is continuing to achieve growth with great success. In the 2011 financial year, sales were able to be increased across all markets in shirts, polos, ties and also, for the very first time, knitted goods such as pullovers, slipovers and cardigans.

The turnover in 2011 increased by almost 37 million euros, reaching a total of 178.6 million euros for the first time ever. In comparison to the previous year 2010, when a turnover of 141.8 mil-lion euros was achieved, this represents a considerable increase of 26 percent.

Furthermore, the turnover of MÄRZ München GmbH & Co. KG in München-Neuperlach, totaling a further 23.4 million euros, can also be added to this. This means that the total turnover achieved by the OLYMP Bezner Group in 2011 reached the unprecedented figure of 202 million euros.

"The demand for OLYMP products on the international menswear market has far exceeded all our plans and expectations for 2011. The introduction of the OLYMP knitwear range in particular has proven to be a substantial success. More than 1,000 customers have already extended their current 2011/2012 Autumn/Winter collection with this new product range. It is the ever-increasing popular-ity of our products amongst consumers at home and abroad, that has made this outstanding result of more than 200 million euros possible in the first place," says Mark Bezner, Owner and CEO of OLYMP Bezner GmbH & Co. KG.

The global textile and fashion market is subject to constant changes. For this reason, in 2011 OLYMP presented its first very own range of knitwear offering exceptional quality at attractive prices, as an addition to the four high quality shirt and tie collections which are introduced each year. In this way, OLYMP has been able to meet the demands of its stockists for an extension to the product range within the men's outwear sector.

With the introduction of this new knitwear segment, it has been possible to meet the needs of the specialist stockists and the consumers to a great extent.

Mark Bezner explains this significant step: "With this fundamental, corporate decision to extend the product range through the addition of our very own knitwear collection, as an established menswear manufacturer we have made a conscious investment in the future. The technological knitwear expertise which we have consequently acquired, including our own production site in Hungary, pro-vides the entire company with a broader and more solid basis in financial terms."

The number of OLYMP mono brand stores also continues to grow and in Germany this figure has now risen to a total of 37 sales outlets. At the same time, the number of OLYMP stores abroad has also increased, most particularly in China. This year OLYMP was able to open its highest shop in geographical terms in Lhasa/Tibet "on the roof of the world".

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