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Taiwanese textile makers launch clothing brands
Jan '12
Textile makers in Taiwan have now started promoting their existing brands or are launching their own clothing brands, in expectation of emulating the rising popularity of two international brands in the Taiwanese market.

Spain's Zara and Japan's Uniqlo are the two foreign brands which have gained immense popularity in Taiwan.

Uniqlo forayed in Taiwanese market towards close of 2010, when it launched its first outlet in Taipei's Uni-President Hankyu Department Store. The brand now operates seven stores on the island, and looking forward to cash in on the success achieved so far, it intends to add 14 new outlets by close of the first half of current year.

Zara, the reasonably-priced Spanish brand, debuted in Taiwan in November 2011 with the launch of its first outlet in Taipei, and drew maximum attention of young buyers on the island. The brand launched its second outlet in December last year, and it has few more stores in the pipeline this year.

Taiwanese textile producers including Lea Lea Enterprise Co., Tainan Enterprise Co., New Wide Enterprise Co., Texma International Co. and Everest Textile Co. have for long been exerting to establish their personalized brands within the country and abroad.

Lea Lea, a major supplier of nylon, synthetic fabrics and polyester yarn, last year expanded its operations to cover outdoor goods by acquiring the “go-hiking” brand. The company has launched nine “go-hiking” outlets on the island by now, while few more are likely to be launched this year. The firm even looks forward to organize a big fashion show within the next two months and will be unveiling its personalized leisure sportswear brand next month.

Tainan Enterprise, a firm instituted in Taiwan in 1961, commenced operations as a textile manufacturer for major international labels like Ann Taylor, Talbots, GAP and Macy's. The company's personalized brands Emely and Tony Wear have now gained popularity in Taiwan's domestic market as well as mainland China.

Taiwanese firms already have a strong hold over the women's, children's and men's apparel segments in mainland China. Many of the Taiwanese brands have gained immense popularity and have now developed a potential to develop into global fashion brands. Tony Wear is a live example of this, as the brand which forayed in mainland China around 10 years back, now operates around 200 outlets there, which has made it one of the leading men's apparel brands of in China.

New Wide, instituted in 1975, mainly engages in production of knitted fabrics, and presently has many dyeing and knitting factories in China. It also has established its garment manufacturing bases in Lesotho, Kenya, China and Cambodia.

Everest, an associate of the Far Eastern Group, one of Taiwan's leading firm, focuses on supplying functional apparels with the EU's “bluesign” certification to global apparel labels like North Face, Nike and Columbia. The firm is now making garments for local market under its personalized brand “EverSmile”. It started marketing this brand online in October last year and expects the brand to earn NT$ 600 million (US$ 20 million) in revenues in its first year.

Fibre2fashion News Desk - India

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