Home / Knowledge / News / Apparel/Garments / Jelena Jankovic endorses Fila brand
Jelena Jankovic endorses Fila brand
12
Jan '12
Fila announced that it has signed an endorsement agreement with WTA Tour tennis star and former Number 1 ranked Jelena Jankovic.

“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family,” said Gene Yoon, Chairman of Fila. “Her on-court and off-court style is consistent with the tennis champions that have worn the Fila brand since the 1970s. As we enter the 101st year of the Fila brand, our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena.”

“I have always been attracted to Fila's fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.”

Jankovic, 26, has been an imposing competitor on the WTA Tour since she turned pro in 2000. Consistent top level play by Jankovic helped put Serbian tennis on the map. During her Top 20 ranking over the past six years, Jelena has won 12 Singles titles, one Doubles title and is a Mixed Doubles Champion at Wimbledon. She is a member of the Serbian Fed Cup Team as well as a two-time Serbian Olympic Team member.

Fila has a long and distinguished history in the world of tennis that continues with endorsements and sponsorships that include agreements with ATP Tour and WTA Tour athletes. Fila is a sponsor of the Sony Ericsson Open, the BNP Paribas Open and the Campbell's Hall of Fame Tennis Championships. Fila is also the footwear licensee of The Championships at Wimbledon.

Fila

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search