Home / Knowledge / News / Apparel/Garments / Jelena Jankovic endorses Fila brand
Jelena Jankovic endorses Fila brand
Jan '12
Fila announced that it has signed an endorsement agreement with WTA Tour tennis star and former Number 1 ranked Jelena Jankovic.

“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family,” said Gene Yoon, Chairman of Fila. “Her on-court and off-court style is consistent with the tennis champions that have worn the Fila brand since the 1970s. As we enter the 101st year of the Fila brand, our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena.”

“I have always been attracted to Fila's fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.”

Jankovic, 26, has been an imposing competitor on the WTA Tour since she turned pro in 2000. Consistent top level play by Jankovic helped put Serbian tennis on the map. During her Top 20 ranking over the past six years, Jelena has won 12 Singles titles, one Doubles title and is a Mixed Doubles Champion at Wimbledon. She is a member of the Serbian Fed Cup Team as well as a two-time Serbian Olympic Team member.

Fila has a long and distinguished history in the world of tennis that continues with endorsements and sponsorships that include agreements with ATP Tour and WTA Tour athletes. Fila is a sponsor of the Sony Ericsson Open, the BNP Paribas Open and the Campbell's Hall of Fame Tennis Championships. Fila is also the footwear licensee of The Championships at Wimbledon.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Information Technology | On 26th Oct 2016

EFI & Konica Minolta to sell cloud-based MIS solutions

Electronics For Imaging, Inc. (EFI), a global technology company...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search