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Jelena Jankovic endorses Fila brand
12
Jan '12
Fila announced that it has signed an endorsement agreement with WTA Tour tennis star and former Number 1 ranked Jelena Jankovic.

“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family,” said Gene Yoon, Chairman of Fila. “Her on-court and off-court style is consistent with the tennis champions that have worn the Fila brand since the 1970s. As we enter the 101st year of the Fila brand, our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena.”

“I have always been attracted to Fila's fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.”

Jankovic, 26, has been an imposing competitor on the WTA Tour since she turned pro in 2000. Consistent top level play by Jankovic helped put Serbian tennis on the map. During her Top 20 ranking over the past six years, Jelena has won 12 Singles titles, one Doubles title and is a Mixed Doubles Champion at Wimbledon. She is a member of the Serbian Fed Cup Team as well as a two-time Serbian Olympic Team member.

Fila has a long and distinguished history in the world of tennis that continues with endorsements and sponsorships that include agreements with ATP Tour and WTA Tour athletes. Fila is a sponsor of the Sony Ericsson Open, the BNP Paribas Open and the Campbell's Hall of Fame Tennis Championships. Fila is also the footwear licensee of The Championships at Wimbledon.

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