Home / Knowledge / News / Apparel/Garments / Tesco fashions F&F franchise concept in Middle East
Tesco fashions F&F franchise concept in Middle East
Jan '12
Tesco is announcing a new franchise model for F&F as it looks to turn the fashion label into a major global brand.

The innovative F&F franchising model will see Tesco working with local partners to bring F&F to customers in a flexible range of settings, including stand alone stores within shopping malls and units within department stores and hypermarkets.

F&F clothing and accessories will first become available in Saudi Arabia later this year as part of a franchise agreement with retailer Fawaz Abdulaziz Al Hokair & Co (SJSC). Tesco is also exploring further franchise opportunities in other countries.

The move supports Tesco's long-term strategy to grow highly valued international brands. Using the franchising model enables Tesco to accelerate the growth of its F&F brand on a much wider scale.

The F&F vision is to become the world's leading brand of affordable fashion and it is already trading in 11 markets.

In just three years, it has become the leading fashion brand in Central Europe, recently launching its second stand alone F&F store in Brno, Czech Republic. The stand alone stores have enabled Tesco to test and refine ideas on which the franchise format will be based.

Jason Tarry, CEO of F&F International said:

“The franchise model is a natural extension of the work we have been doing to turn F&F into a truly global fashion brand.

“We have in a very short time created a market leading fashion brand in Central Europe, now worth over GBP 400 million. Now we have the opportunity to grow our brand further, in markets where Tesco does not have a presence.

“Al Hokair is an excellent partner for F&F. It offers local expertise, knowledge and franchise experience that will really make a difference for local customers.”

Mr. Simon Marshall, Chief Executive Officer of Fawaz Abdulaziz Al Hokair & Co (SJSC) said:

“We're delighted to be partnering with Tesco, and to be the world's first franchise partner for F&F, which has the expertise and the brand equity to become a leading player both in Saudi Arabia and other markets globally.

F&F will augment and enhance our portfolio of international brands and has the potential to become one of the leading fashion brands in Saudi Arabia.”

The first F&F franchise is planned to open in 2012. Based primarily on the core European F&F range, Tesco will work closely with Al Hokair to build a range of clothing that is ideal for the local market.

F&F launched in the UK and Ireland in 2001. Today F&F is available in 11 countries.

F&F range includes a number of sub-brands including:

- F&F Basics for everyday products at everyday prices
- F&F True for larger sizes
- F&F Blue for denim
- F&F Black for suits.

The Fawaz Alhokair Group is the largest owner of shopping malls in Saudi Arabia and is today the largest franchise retailer in the MENA and CIS region with over 1100 stores across eight countries. In 2012, it will be further expanding its operation to 11 countries.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search