Home / Knowledge / News / Apparel/Garments / UK apparel brand Howies returns to independent status
UK apparel brand Howies returns to independent status
19
Jan '12
Howies, the Welsh clothing brand that makes T-shirts, sweatshirts and jeans using organic cotton, has become an independent entity after its management bought out the firm from its owners VF Corporation.

In 2006, Howies was sold to Timberland. Subsequently, Timberland was acquired by VF Corporation, which owns over 30 brands including North Face and Wrangler.

Last month, the management of Howies showed interest in buying the brand and an agreement was reached this month.

Howies said it was one of the smallest of VF's brands and the management felt that returning back to independent status would be good for its business.

It added that the firm had performed independently when it was under Timberland's ownership, which would now keep it in good stead.

The company said there has not been a major change, in terms of continuity, and the response from customers has been positive.

Howies currently employs around 30 people in Cardigan. It now plans to expand into Europe by launching e-commerce sites for the German and French markets.

The company would be soon unveiling a new range of sportswear, including a jacket for cyclists.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: EFI Reggiani

Textiles | On 6th Dec 2016

EFI Reggiani shows inkjet textile solutions at India ITME

EFI Reggiani, a leading technology provider of a full range of...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search