Home / Knowledge / News / Apparel/Garments / Tennis player John Isner new face of Lacoste
Tennis player John Isner new face of Lacoste
19
Jan '12
LACOSTE S.A. is pleased to announce that the brand has entered into a four-year partnership with American professional tennis player John Isner. From January 2012, John, 26 years old, will become one of the LACOSTE Ambassadors, both on and off the tennis court.

Isner began playing tennis at 9 years old. He is one of the tallest players of the circuit (2.06 m/6'9"). His serve is the greatest weapon of his game and as Andy Roddick, he is one of the players that have already done more than 1 000 aces in a season. During Wimbledon 2010, he won the longest match in tennis history (11 :05) against Nicolas Mahut, another LACOSTE player.

"I am proud to represent a brand that has such strong history in tennis and sports values. I am absolutely thrilled to be associated with such an amazing company and to become an ambassador for the LACOSTE brand and the Rene Lacoste legacy around the world" says Isner.

After Roddick who became a LACOSTE player in 2005, this new partnership with Isner perpetuates the strong history that the brand has with the United States. Indeed, Rene Lacoste, the founder of the brand was nicknamed "the Crocodile" in the 1920's during a tennis match in Boston. This animal soon came to symbolize Rene Lacoste's tenacity on the court. Today, LACOSTE hosts a Fashion Show twice a year in the United States during New York Fashion Week.

Christophe Chenut, CEO of LACOSTE, says "We are very pleased to welcome John Isner to the LACOSTE team. He joins Nicolas Mahut among others with whom he holds the record for the longest game in the history of tennis! We are very confident in his next results, especially on fast surfaces."

As part of the LACOSTE Tennis Team, which includes some of the biggest players, Isner will provide the brand with great visibility across various tournaments worldwide throughout the year.

Steve Birkhold, CEO of LACOSTE USA, says "Having John Isner as an ambassador for our brand in conjunction with Andy Roddick is a wonderful opportunity. He will serve as a great representative as he embodies the true spirit of LACOSTE. We look forward to this new partnership that will surely bring excitement to our American fans."

Relying on its authentic sporting roots, LACOSTE is represented today by more than a hundred tennis and golf champions from over 20 different countries.

LACOSTE S.A.


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search