Home / Knowledge / News / Apparel/Garments / Tennis player John Isner new face of Lacoste
Tennis player John Isner new face of Lacoste
19
Jan '12
LACOSTE S.A. is pleased to announce that the brand has entered into a four-year partnership with American professional tennis player John Isner. From January 2012, John, 26 years old, will become one of the LACOSTE Ambassadors, both on and off the tennis court.

Isner began playing tennis at 9 years old. He is one of the tallest players of the circuit (2.06 m/6'9"). His serve is the greatest weapon of his game and as Andy Roddick, he is one of the players that have already done more than 1 000 aces in a season. During Wimbledon 2010, he won the longest match in tennis history (11 :05) against Nicolas Mahut, another LACOSTE player.

"I am proud to represent a brand that has such strong history in tennis and sports values. I am absolutely thrilled to be associated with such an amazing company and to become an ambassador for the LACOSTE brand and the Rene Lacoste legacy around the world" says Isner.

After Roddick who became a LACOSTE player in 2005, this new partnership with Isner perpetuates the strong history that the brand has with the United States. Indeed, Rene Lacoste, the founder of the brand was nicknamed "the Crocodile" in the 1920's during a tennis match in Boston. This animal soon came to symbolize Rene Lacoste's tenacity on the court. Today, LACOSTE hosts a Fashion Show twice a year in the United States during New York Fashion Week.

Christophe Chenut, CEO of LACOSTE, says "We are very pleased to welcome John Isner to the LACOSTE team. He joins Nicolas Mahut among others with whom he holds the record for the longest game in the history of tennis! We are very confident in his next results, especially on fast surfaces."

As part of the LACOSTE Tennis Team, which includes some of the biggest players, Isner will provide the brand with great visibility across various tournaments worldwide throughout the year.

Steve Birkhold, CEO of LACOSTE USA, says "Having John Isner as an ambassador for our brand in conjunction with Andy Roddick is a wonderful opportunity. He will serve as a great representative as he embodies the true spirit of LACOSTE. We look forward to this new partnership that will surely bring excitement to our American fans."

Relying on its authentic sporting roots, LACOSTE is represented today by more than a hundred tennis and golf champions from over 20 different countries.

LACOSTE S.A.


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search