Home / Knowledge / News / Apparel/Garments / Elizabeth Crystal as Lane Bryant Chief Marketing Officer
Elizabeth Crystal as Lane Bryant Chief Marketing Officer
20
Jan '12
Charming Shoppes Inc announced that Elizabeth Crystal has joined Lane Bryant as Senior Vice President/Chief Marketing Officer.

Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. She will serve as the brand strategist, working with senior leadership to elevate and expand the brand's presence.

Among her responsibilities will be to anticipate and exceed the customer's expectations of the Lane Bryant brand and image, to manage all creative, print, public relations and social media and to co-develop the in-store presentation across all formats. Ultimately, Crystal's responsibility is to produce profitable growth by creating marketing strategies that deliver a relevant, compelling message consistently across all touchpoints. She reports directly to Brian Woolf, Group President – Lane Bryant, Cacique, and Lane Bryant Outlet.

Crystal's extensive career as a Brand and Retail Marketing executive spans nearly 20 years. She was most recently the Senior Vice President, Worldwide Marketing for Revlon and Almay Color Cosmetics. Prior to Revlon, she was Vice President of Trade Marketing for Buena Vista Home Entertainment, a division of the Walt Disney Company.

During her career, Crystal has enjoyed successful assignments with Frito-Lay, Inc., Edelman Public Relations Worldwide and NBC. She holds a degree in International Relations from Stanford University, and a Masters of Management from the J.L. Kellogg Graduate School of Management.

Brian Woolf, Group President – Lane Bryant, Cacique and Lane Bryant Outlet said, "Let me say how delighted I am to welcome Liz to Lane Bryant. She is an ideal choice to lead our overall brand and strategic marketing efforts, and will be an important addition to our leadership team. She brings a wealth of experience in marketing, advertising and brand positioning, and is a seasoned executive with the skills and experience to help drive marketing and brand strategy."

Crystal added, "I am extremely pleased to be joining the Lane Bryant team, particularly against the backdrop of the Company's recently unveiled growth and development plans. I look forward to driving and contributing to the expansion and elevated portrayal of Lane Bryant's strong brand heritage."

Charming Shoppes Inc


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search