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New era in China's high-end apparel market
20
Jan '12
Consumers in China wanting to purchase luxury apparels would now be able to purchase the same at European prices, without having any need to travel to Europe.

The Chinese Ministry of Commerce has released information about international commodity centres of a number of countries, including France, Italy, Spain, UK and the US.

These commodity centres will implement a distribution model in various municipalities and provinces of China. The aim of this project is to solve the issue of high prices that Chinese shoppers currently need to pay for buying luxury goods.

Through the commodity centres, domestic consumers would be able to purchase luxury apparels at prices that are at par with their prices in Europe, without having to travel overseas.

The concept is at variance from the present commercial outlets. High-end apparels, accessories, home furnishings and other products from over 30 international luxury brands, including Versace and Calvin Klein would be available through the centres.

With the implementation of the project, luxury apparels are likely to be offered to Chinese consumers at prices that are 10 percent lower than in Hong Kong and about 40 percent cheaper than the existing prices in the domestic stores.

Industry analysts say this model would be a superior mode of selling than internet shopping, as it also resolves the issues that prop-up after purchase.

Fibre2fashion News Desk - China

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