Home / Knowledge / News / Apparel/Garments / Icebreaker announces Asian market expansion
Icebreaker announces Asian market expansion
20
Jan '12
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced two new distributor partnerships in Asia, signaling the company's increased focus on its growing Asian business. Effective immediately and starting with the company's Fall/Winter 2012 lines, Goldwin and Free Time Gears will be the exclusive distributors of Icebreaker apparel in Japan and Taiwan, respectively.

“Outdoor and sports enthusiasts in Asia are just beginning to discover the sports base layering system concept. We are excited to introduce them to sports merino and lifestyle apparel and the natural fibre's amazing performance properties,” said Frank Spiewack, General Manager of Distributors & Emerging Markets at Icebreaker.

Continued Spiewack, “With our European and North American markets established and thriving, now is the time to increase our focus on these important Asian markets. We're thrilled to partner with these two outstanding distributors, each of which has significant experience and reach within their outdoor and lifestyle markets, both through their own retail lines and through their relationships with other major lifestyle brands.”

Icebreaker's new distributor in Japan is Goldwin, a highly experienced company that both has its own eponymous outdoor apparel line and is the licensed holder of several major outdoor brands, including The North Face, Helly Hansen, Champion, Ellesse and Speedo.

In addition to distributing Icebreaker product, Goldwin will also work with the company to develop new sizing for the Asian market, beginning with the Fall/Winter 2013 line.

Taiwan was Icebreaker's first step into the Asian market. Icebreaker began its partnership with Free Time Gears – a company representing numerous global brands, including Royal Robbins, CamelBak and Eagle Creek, and with multiple retail shops and points of sale in department stores throughout Taiwan – in March 2011. In addition to representing them for a season, Free Time Sports also opened Icebreaker's flagship store in Taipei, which they are running with support of Icebreaker. The Taipei TouchLab store opened its doors in September 2011.

The distributor model has already proven to be a success one for Icebreaker. In addition to these new Asian distributors, Icebreaker also has exclusive distributor relationships in the United Kingdom, Belgium/Luxembourg/Netherlands, Austria, Italy, Chile and South Africa.

In other markets, Icebreaker is continuing its plans to open owned retail stores, with the opening of its first TouchLabs in New York City in 2010; and Vancouver, Canada and San Francisco in 2011. Next week, on January 23, 2012, Icebreaker will open its second store in Manhattan in the up-and-coming Meatpacking District, next to the city's new High Line Park.

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was alsothe first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.

Icebreaker


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X