Home / Knowledge / News / Apparel/Garments / Lacoste's UNCONVENTIONAL CHIC to focus on women
Lacoste's UNCONVENTIONAL CHIC to focus on women
21
Jan '12
Last year, Lacoste and its agency BETC Luxe developed the UNCONVENTIONAL CHIC communication concept that took its legacy from Rene Lacoste himself. The new 3600 campaign is an adaptation of the UNCONVENTIONAL CHIC and this time the Lacoste woman is the focus.

The Lacoste woman is the essence of a modern, independent woman. Inspired by icons such as Lauren Hutton, Greta Garbo and Diane Keaton, she is elegant, authentic and effortlessly chic. Felipe Oliveira Baptista was appointed creative director for Lacoste in 2010. With this first collection for the brand ( Spring summer 2012 ) he wanted to develop a new territory for Lacoste.

For the creation of the print campaign, Lacoste and BETC Luxe turned to the British top fashion photographer Craig McDean. McDean discovered his flair for photography by taking photos of his rocker friends in the North of England. Today he is based in New York and works with major fashion houses. His editorial campaigns are regularly featured in a range of international fashion magazines, such as Vogue, Another Magazine and W.

The result is a series of powerful portraits of women.Three famous models, Aymeline Valade, Jac Jagaciak and Joan Smalls. Avant-garde for fashion photography they express the Lacoste spirit and reflect the identity of the Lacoste woman.

The campaign will launch worldwide in February 2012. Following this campaign, Lacoste and BETC Luxe, will promote the men's collection. A print campaign will be launched later this spring, with the stylish and talented actor Adrien Brody representing the Unconventional Chic Lacoste Man.

Lacoste

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search