Home / Knowledge / News / Apparel/Garments / Aura Herbal enters retail with organic apparels range
Aura Herbal enters retail with organic apparels range
25
Jan '12
Aura Herbal Textile Limited, which uses certified organic yarns and fabrics in the making of its products, has forayed into the retail space with the launch of its new exclusive showroom in Ahmedabad, in the west Indian State of Gujarat.

The company has also unveiled its 'Aura Herbal' range of organic apparels and accessories.

Aura Herbal plans to open 5-6 more exclusive showrooms in India during the next 12 months and it expects the retail arm to contribute more than 5 percent to its earnings.

It was nearly a decade ago that Aura Herbal graduated from being an industrial waste recycling company to a manufacturer and processor of herbal textiles.

“Our understanding of toxic chemicals that run into water bodies and put health of several innocent people at risk, made us determined to make something eco-friendly. This passion led to the birth of Aura Herbals, where we are equipped to naturally dye textiles on a large-scale,” said Arun Baid, Managing Director of Aura Herbal Textile Ltd.

Until now, Aura Herbal worked on B2C model, wherein it supplied herbal textiles to international brands like Esprit and Levi's. The current launch of B2C retail business is in addition to the existing B2C model.

The new Aura Herbal showroom in Ahmedabad will offer herbal dyed items such as shirts, T-shirts, stoles, scarves, bags, fabrics and spa items like shower towels, face towels, hand towels, innerwear and other organic products.

Aura Herbal is expecting its annual turnover to increase to Rs. 150 million by next financial year from the current Rs. 40 million.

Among other activities, Aura Herbal is planning to establish an herbal dyeing institute, where it intends to run short-term courses on organic textiles and herbal dyeing for students and people from the textile industry.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search